Giuseppe
Analysis of Giuseppe’s Original Sausage Co.
April 1, 2002
Prepared by
Policy Patriots
TABLE OF CONTENTS
Executive Summary 3
Current Situation 6
Mission 6
Vision 9
Objectives 10
External Factors 14
Macro-environment forces 14
Industries dominant economic features 16
Five competitive forces 19
Drivers of change in the industry 24
Rivals strongest/weakest position 26
Rivals most likely strategic move 28
Key Success Factors 29
Industry Attractiveness 39
Internal Factors 41
Current strategy 41
Company’s resource strengths and weaknesses 46
Competitiveness of company’s prices and cost 49
Company’s competitive position 54
Strategic issues 55
Financial analysis 58
Management values and perspectives 61
Organization’s culture 61
SWOT Analysis 62
Action plan 1 64
Action plan 2 67
EXECUTIVE SUMMARY
Mission
Giuseppe’s Original Sausage Company’s mission is to give the organization its own special identities, business emphasis, path for development, and add value to its products for its customers by producing high quality unique flavored sausages.
Vision
Be recognized as the national leader in the specialty sausage industry, to produce the highest quality product possible, and to keep abreast of all its customers changing tastes and preferences.
Short-term Objectives
Within one year Giuseppe’s increase mark share by 12%
Within the next year Giuseppe’s will cut their operating and manufacturing costs by 5%.
Within the next year Giuseppe’s will be an industry first mover in the e-commerce specialty sausage industry.
Within the next year Giuseppe’s will increase brand recognition in the Memphis region.
Within the next year Giuseppe’s will expand their geographic coverage in the Memphis region by 50 miles.
Long-term
April 1, 2002
Prepared by
Policy Patriots
TABLE OF CONTENTS
Executive Summary 3
Current Situation 6
Mission 6
Vision 9
Objectives 10
External Factors 14
Macro-environment forces 14
Industries dominant economic features 16
Five competitive forces 19
Drivers of change in the industry 24
Rivals strongest/weakest position 26
Rivals most likely strategic move 28
Key Success Factors 29
Industry Attractiveness 39
Internal Factors 41
Current strategy 41
Company’s resource strengths and weaknesses 46
Competitiveness of company’s prices and cost 49
Company’s competitive position 54
Strategic issues 55
Financial analysis 58
Management values and perspectives 61
Organization’s culture 61
SWOT Analysis 62
Action plan 1 64
Action plan 2 67
EXECUTIVE SUMMARY
Mission
Giuseppe’s Original Sausage Company’s mission is to give the organization its own special identities, business emphasis, path for development, and add value to its products for its customers by producing high quality unique flavored sausages.
Vision
Be recognized as the national leader in the specialty sausage industry, to produce the highest quality product possible, and to keep abreast of all its customers changing tastes and preferences.
Short-term Objectives
Within one year Giuseppe’s increase mark share by 12%
Within the next year Giuseppe’s will cut their operating and manufacturing costs by 5%.
Within the next year Giuseppe’s will be an industry first mover in the e-commerce specialty sausage industry.
Within the next year Giuseppe’s will increase brand recognition in the Memphis region.
Within the next year Giuseppe’s will expand their geographic coverage in the Memphis region by 50 miles.
Long-term