Advertorial: Givenchy
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Luxury fashion brands that were established three or four decades ago were born out of passion fashion and to create a legacy that could be passed down from one generation to another. The items from the past speak of opulence, elegance and status that t remain ever popular in the present days – some call it classics while others deem it as collectors’ items. Whatever one chooses to name it, fashion houses are capitalising on fashion trends of today and bringing the trends from the past back to the runway. A fashion house that is creating ripples of admiration is Givenchy with its Fall/Winter 2013 collection for women.
Hubert de Givenchy, one of the first and most important haute couture designers worldwide, set the trends of Parisian fashion and defined elegance worldwide and fast forward to the present and the Parisian luxury label currently designed by Riccardo Tisci, still preserves the code set by Hubert de Givenchy: playing with a palette of non-colours, grey, black, white and beige, to better outline an uncluttered silhouette while adding the personalised touch of Riccardo which is mainly dark romantic. Together they make Givenchy one of the most appreciated brands in the world.
An array of bag collections was unveiled at recent preview of Givenchy’s FW 2013 collection, and among them, the HDG and Antigona - two of this season’s collections stand taller than the rest. It is fast becoming the IT bags to be seen on the arms of stars, celebrities and the likes of them. Creating a collection after iconic individuals is a way of immortalising these icons and to ensure their presence lingers with the brand for generations to come, and the HDG pays homage to the man who put Givenchy on the fashion map of the world.
The Givenchy HDG Fall collection is Riccardo Tisci’s perception of a French couture house creating a bag for the dynamic urban woman. It is about class and elegance with a hint of