Givenchy Gentlemen Only Casual Chic Advertument Essay
TARGETING MEN
The advertisement, Givenchy Gentlemen Only Casual Chic, targets men between the ages of 25-45 that are in middle and high class that are interested in exploring for new fragrances or have an appreciation for this particular brand. The brand of this product, the cologne is clearly stating that this ad is for “gentlemen only,” and “the new fragrance for men”. The advertisers entices the viewers by emphasizing the product and benefits they would receive from using it through social needs. By appealing to emotions, they focus on a social benefit that consumers may receive from the product that includes a masculine fragrance that is seductive and elegant designed for a relaxed, charming, and witty man of style.
The advertisers emphasize …show more content…
on lifestyle, by his chic, casual fashion, it embodies the charm of easygoing elegance that is uplifting. Not only have a male model, but by having a female model that looks attracted to the male model, shows that this fragrance will make you more desirable to the other sex and you will not be alone. The two models are displayed less exploited, but are rather depicted in a more casual position emphasizing lifestyle.
The flirty mood of the advertisement is effective in capturing the viewer's attention, analyzing how this cologne can be incorporated with how people associate with dating. As well as using a creative tactic of displaying a well known celebrity, Simon Baker. By having him be a recognizable figure throughout the pop culture, especially for the targeted group of young adult men, advertisers are hoping to make this the product more interesting rather than be just like any other cologne and would hopefully grasp potential male buyers.
TARGETING WOMEN
The advertisement, Oscar de la Renta Extraordinary targets younger women that are between the ages of 20 and 35 years old that are in college and are looking to seriously start their careers that are in middle and high class. By basing on psychological needs, advertisers use emotional appeals to focus on the benefits how women like them may receive love and excitement from using their perfume. By presenting in a lifestyle format, the model attracts the target viewers, young adult group of women in an appealing setting of a night life. The flirty yet elegant tone attracts the viewers, that is more feminine by the use of colors and components to create a feeling of glamour.
This bright floral perfume is topped with sparkling floral notes with a warm woody dry down. The packaging features a celestial shaped bottle and light pink juice for a youthful feminine flirty vibe. The advertisement features a young female model wearing rose-gold tone jewelry that matches the perfume nozzle. The female model is in a more feminine pose that addresses the viewer looking at the advertisement by making eye contact with the model. She gently leans back creating a curve with her back like the design of the perfume bottle trying to draw the viewer’s attention to the product.
The headline are in big letters that states this perfume’s name is Extraordinary, therefore makes the potential buyer think that this product is worth more than the normal standards of other perfumes.
With the touch of the creator’s name following afterwards, it retains the legacy of the designer and it even makes the perfume sound more desirable, and amazing that associates with the scent. Like any other perfume bottle, it is a utilitarian glass bottle, however, the perfume bottle displayed is a unique shape which supports the name of the perfume and that sets it apart from other perfume bottles. Along with the aesthetic features of the perfume bottle, the gold cap matches the accessories that the model is wearing. The gold color enhances to the beauty of the women as well as to the appeal of the …show more content…
perfume. STEREOTYPING WOMAN
In today’s competitive industry, new ideas, brands, and products has been produced in order to to simply advertise their creations. This particular advertisement that targets the young female gender, Oscar de la Renta Extraordinary, both stereotypes and insults the society of women. In order to sell this product, advertisers must keep up to date trends in society, therefore they are able to market towards their desired age group, in this case younger women that are are currently in college and are in the range between middle and high class. However, in this advertisement, the advertisers use this beautiful young woman to have their product seem more appealing, hoping that when potential young buyers see this beautiful young model, they will believe that the perfume is responsible for her beauty and confidence that she displays. She appears to be flawless and is all glammed up in a dress one would wear out on a night looking over her one shoulder enticing you to purchase the product.
Especially in the beauty industry, with the advantages of using cosmetics, it drives consumers to purchase their products in hopes of becoming more beautiful.
However, the image they display insults the image of our society, especially with women’s body image and promoting that women are more sexualized which is more corrupting than engaging. Body image has been a current issue and in this advertisement of the lady exploits this fact. With advertisers trying to connect the product of the perfume bottle with being as flawless as the model who is promoting it, it makes it less appealing as a product. They try to manipulate a woman's perception of beautiful in order to market their product more
effectively.
With perfume being viewed as a form of a woman's allure, the scent that glorifies and empowers her as she enters the room, an aroma that could be so intoxicating that attracts the other gender. Like any perfume, it is a popular and appealing product to many women that increases a woman’s self esteem or sex appeal in her mind as she walks out the front door, that makes her more tempting and desirable.
STEREOTYPING MEN
Not only stereotyping is common within the society of women but also targets men as well. The advertisement, Givenchy Gentlemen Only Casual Chic, stereotypes how men are perceived within this advertisement. In the age group that they are marketing towards to are between the ages of 25-45, therefore they feature the ideal male that would relate to them. Simon Baker who is the cover face of this product personifies the idealized modern gentlemen with a natural, individualistic character and effortless sense of style, the masculine ideal of the 21st century. Therefore, showing Simon Baker as the idealized person, a slim fit male, with a full head of hair, and dress well will only attract beautiful women.
As shown in the advertisement, aside from his simple, classy dress of a white, clean button down shirt and black dress pants, his little effort of trying but laid back interaction with the woman shows that the cologne does most of the work. Showing that real men are rewarded by keeping his cool and composure. Therefore persuading men that they are given this opportunity to use their product in ordered to be rewarded by attracting women.
ADS PORTRAYING RESPECTIVE TARGETS
I do not think the ads portrayed their respective targets in a manner that is realistic. The advertisers created this image that manipulated how our society should be idealized, rather than the reality where people are different in all forms and society in the real world. In today’s society, the cultural norms in the United States continue to promote the importance of an individual’s attractiveness, where beauty has been a big part devoted in advertisements. The ideal beauty is an overall look that incorporates one’s physical features that would influence the viewers that the product being displayed to make it look more appealing.
Both ads portray standards that are more idealized rather than realistic. The models shown, especially the women are presented in what the advertisers are trying to show as the perfect specimen that best represents their product. Especially for younger women, they are affected by the high standards they see in advertisements such as this perfume ad. As for males, the are too subject to the cultural ideas of beauty. Through displaying that real men that are attractive with these certain physical features will certainly meet a beautiful lady. With the idealistic portrayals in advertisements, it catches the viewer's attention because it is what they hope will happen to them if they use their product. By displaying in a manner that is more idealistic, they hope to better connect with the audience.
The advertisement, Givenchy Gentlemen Only Casual Chic, targets men between the ages of 25-45 that are in middle and high class that are interested in exploring for new fragrances or have an appreciation for this particular brand. The brand of this product, the cologne is clearly stating that this ad is for “gentlemen only,” and “the new fragrance for men”. The advertisers entices the viewers by emphasizing the product and benefits they would receive from using it through social needs. By appealing to emotions, they focus on a social benefit that consumers may receive from the product that includes a masculine fragrance that is seductive and elegant designed for a relaxed, charming, and witty man of style.
The advertisers emphasize …show more content…
on lifestyle, by his chic, casual fashion, it embodies the charm of easygoing elegance that is uplifting. Not only have a male model, but by having a female model that looks attracted to the male model, shows that this fragrance will make you more desirable to the other sex and you will not be alone. The two models are displayed less exploited, but are rather depicted in a more casual position emphasizing lifestyle.
The flirty mood of the advertisement is effective in capturing the viewer's attention, analyzing how this cologne can be incorporated with how people associate with dating. As well as using a creative tactic of displaying a well known celebrity, Simon Baker. By having him be a recognizable figure throughout the pop culture, especially for the targeted group of young adult men, advertisers are hoping to make this the product more interesting rather than be just like any other cologne and would hopefully grasp potential male buyers.
TARGETING WOMEN
The advertisement, Oscar de la Renta Extraordinary targets younger women that are between the ages of 20 and 35 years old that are in college and are looking to seriously start their careers that are in middle and high class. By basing on psychological needs, advertisers use emotional appeals to focus on the benefits how women like them may receive love and excitement from using their perfume. By presenting in a lifestyle format, the model attracts the target viewers, young adult group of women in an appealing setting of a night life. The flirty yet elegant tone attracts the viewers, that is more feminine by the use of colors and components to create a feeling of glamour.
This bright floral perfume is topped with sparkling floral notes with a warm woody dry down. The packaging features a celestial shaped bottle and light pink juice for a youthful feminine flirty vibe. The advertisement features a young female model wearing rose-gold tone jewelry that matches the perfume nozzle. The female model is in a more feminine pose that addresses the viewer looking at the advertisement by making eye contact with the model. She gently leans back creating a curve with her back like the design of the perfume bottle trying to draw the viewer’s attention to the product.
The headline are in big letters that states this perfume’s name is Extraordinary, therefore makes the potential buyer think that this product is worth more than the normal standards of other perfumes.
With the touch of the creator’s name following afterwards, it retains the legacy of the designer and it even makes the perfume sound more desirable, and amazing that associates with the scent. Like any other perfume bottle, it is a utilitarian glass bottle, however, the perfume bottle displayed is a unique shape which supports the name of the perfume and that sets it apart from other perfume bottles. Along with the aesthetic features of the perfume bottle, the gold cap matches the accessories that the model is wearing. The gold color enhances to the beauty of the women as well as to the appeal of the …show more content…
perfume. STEREOTYPING WOMAN
In today’s competitive industry, new ideas, brands, and products has been produced in order to to simply advertise their creations. This particular advertisement that targets the young female gender, Oscar de la Renta Extraordinary, both stereotypes and insults the society of women. In order to sell this product, advertisers must keep up to date trends in society, therefore they are able to market towards their desired age group, in this case younger women that are are currently in college and are in the range between middle and high class. However, in this advertisement, the advertisers use this beautiful young woman to have their product seem more appealing, hoping that when potential young buyers see this beautiful young model, they will believe that the perfume is responsible for her beauty and confidence that she displays. She appears to be flawless and is all glammed up in a dress one would wear out on a night looking over her one shoulder enticing you to purchase the product.
Especially in the beauty industry, with the advantages of using cosmetics, it drives consumers to purchase their products in hopes of becoming more beautiful.
However, the image they display insults the image of our society, especially with women’s body image and promoting that women are more sexualized which is more corrupting than engaging. Body image has been a current issue and in this advertisement of the lady exploits this fact. With advertisers trying to connect the product of the perfume bottle with being as flawless as the model who is promoting it, it makes it less appealing as a product. They try to manipulate a woman's perception of beautiful in order to market their product more
effectively.
With perfume being viewed as a form of a woman's allure, the scent that glorifies and empowers her as she enters the room, an aroma that could be so intoxicating that attracts the other gender. Like any perfume, it is a popular and appealing product to many women that increases a woman’s self esteem or sex appeal in her mind as she walks out the front door, that makes her more tempting and desirable.
STEREOTYPING MEN
Not only stereotyping is common within the society of women but also targets men as well. The advertisement, Givenchy Gentlemen Only Casual Chic, stereotypes how men are perceived within this advertisement. In the age group that they are marketing towards to are between the ages of 25-45, therefore they feature the ideal male that would relate to them. Simon Baker who is the cover face of this product personifies the idealized modern gentlemen with a natural, individualistic character and effortless sense of style, the masculine ideal of the 21st century. Therefore, showing Simon Baker as the idealized person, a slim fit male, with a full head of hair, and dress well will only attract beautiful women.
As shown in the advertisement, aside from his simple, classy dress of a white, clean button down shirt and black dress pants, his little effort of trying but laid back interaction with the woman shows that the cologne does most of the work. Showing that real men are rewarded by keeping his cool and composure. Therefore persuading men that they are given this opportunity to use their product in ordered to be rewarded by attracting women.
ADS PORTRAYING RESPECTIVE TARGETS
I do not think the ads portrayed their respective targets in a manner that is realistic. The advertisers created this image that manipulated how our society should be idealized, rather than the reality where people are different in all forms and society in the real world. In today’s society, the cultural norms in the United States continue to promote the importance of an individual’s attractiveness, where beauty has been a big part devoted in advertisements. The ideal beauty is an overall look that incorporates one’s physical features that would influence the viewers that the product being displayed to make it look more appealing.
Both ads portray standards that are more idealized rather than realistic. The models shown, especially the women are presented in what the advertisers are trying to show as the perfect specimen that best represents their product. Especially for younger women, they are affected by the high standards they see in advertisements such as this perfume ad. As for males, the are too subject to the cultural ideas of beauty. Through displaying that real men that are attractive with these certain physical features will certainly meet a beautiful lady. With the idealistic portrayals in advertisements, it catches the viewer's attention because it is what they hope will happen to them if they use their product. By displaying in a manner that is more idealistic, they hope to better connect with the audience.