Gk Printers Limited
TABLE OF CONTENTS
CASE SUMMARY…………………………………………………………….….……..…2
INTRODUCTION……………………………………………………………………….….3
CASE ANALYST……...……………………………………………………….….……….4-5
DIAGNOSTIC MODEL.……………………………………………………….….………6-7
ALIGNMENT AND MISALIGNMENT …………………………………..….….………8-9
RECOMMENDATION……………………………………………………………………10
CONCLUSION…………………………………………………………………….………11
REFRENCES…………………………………………………………………...…….……12
CASE SUMMARY
GK Printers limited established as a small family company that specialized in printing business with a slogan of ‘No job too large o too small’. The company started with 20 employees including its owners, with reasonable income. However, the company started to lose their customer due to the new technology which was computerized printer that provided by new competitor in the market. Moreover, the recession started at the beginning of 1980, where they started to lose their traditional customers. After that, the management employed a student as a consultant to examine their situation with their competitor. However, overall commend was to continue their business with newer equipments. That was the beginning of their improvement, where they had an increase in their employees and their income. By the time GK Printer’s started to become more interest in providing the customers there requirement such as faster services, better quality and cheaper products. At the end of the third phase (end of 90’s) GK Printers started to follow the trend by having its own website. Moreover, they started to have its first department which specialized in graphic design.
INTRODUCTION
At the beginning of the company’s life, it started with a realistic profit and reasonable way of living for both the owner and the employees of the company. Apparently, by the beginning of the 80’s the company’s current situation started to deteriorate in many field such as their customers order, their way of doing business and their profit. The business environmental factor had
CASE SUMMARY…………………………………………………………….….……..…2
INTRODUCTION……………………………………………………………………….….3
CASE ANALYST……...……………………………………………………….….……….4-5
DIAGNOSTIC MODEL.……………………………………………………….….………6-7
ALIGNMENT AND MISALIGNMENT …………………………………..….….………8-9
RECOMMENDATION……………………………………………………………………10
CONCLUSION…………………………………………………………………….………11
REFRENCES…………………………………………………………………...…….……12
CASE SUMMARY
GK Printers limited established as a small family company that specialized in printing business with a slogan of ‘No job too large o too small’. The company started with 20 employees including its owners, with reasonable income. However, the company started to lose their customer due to the new technology which was computerized printer that provided by new competitor in the market. Moreover, the recession started at the beginning of 1980, where they started to lose their traditional customers. After that, the management employed a student as a consultant to examine their situation with their competitor. However, overall commend was to continue their business with newer equipments. That was the beginning of their improvement, where they had an increase in their employees and their income. By the time GK Printer’s started to become more interest in providing the customers there requirement such as faster services, better quality and cheaper products. At the end of the third phase (end of 90’s) GK Printers started to follow the trend by having its own website. Moreover, they started to have its first department which specialized in graphic design.
INTRODUCTION
At the beginning of the company’s life, it started with a realistic profit and reasonable way of living for both the owner and the employees of the company. Apparently, by the beginning of the 80’s the company’s current situation started to deteriorate in many field such as their customers order, their way of doing business and their profit. The business environmental factor had
References: Books: Michael Beer and Nitin Nohria. (2000). Cracking the Code of Change. Harvard Business Review: Harvard Business School Publishing Corporation John Hayes. (2007). The Theory and Practice of Change Management. (P.4-21). New York: PLGRAVE MACMILLAN ONLINE Mahwah, New Jersey: Lawrence Erlbaum Associates. Routledge U.S. Army Handbook (1973). From Concepts of Leadership Web Site: http://www.skagitwatershed.org/~donclark/leader/leadcon.html No Name http://www.asq.org/learn-about-quality/continuous-improvement/overview/overviesw.html#