Glaxo Smithkline
Table of Contents
1.0 Introduction 2
1.1 Objectives 2
1.2 Overview of the Organization 2
2.0 Market Share and Competition in the industry 3
2.1 Market Share 3
2.2 Portfolio 4
2.3 Competition 5
3.0 Industry Market Structure 7
4.0 Conclusion 8
5.0 References 9
1.0 Introduction
1.1 Objectives
This assignment was prepared to understand and present an overview of GlaxoSmithKline (GSK), in the pharmaceutical industry and its competition against its distributors in Sri Lanka and also its market structure in view of its market structure at present in the industry.
1.2 Overview of the Organization
GlaxoSmithKline, with operations worldwide is an acclaimed universal healthcare group engaged in the creation, discovery, development, manufacture and marketing of pharmaceutical and consumer health-related products. With an estimated world market share of 8.15% GSK is ranked as one of the top five pharmaceutical companies in the global marketplace.
Glaxo Laboratories (Ceylon) Limited founded in 1956, achieved number 01 market position by 1986 among private pharmaceutical companies, currently operates as two separate SBU’s Glaxo Welcome and SmithKline Beecham since the merger of the two companies in 2001. Employing around 500 staff GSK is one of the most admired companies in Sri Lanka committed to major scale research and development working towards the betterment of the society.
GSK has a challenging and inspiring mission “To be the most admired company in Sri Lanka making available innovative, valuable / accessible solutions in preventing & treating diseases and thereby to make people feel better and live longer”
2.0 Market Share and Competition in the industry
2.1 Market Share
GSK is the indisputable market leader in the private sector of the pharmaceutical industry with a market share of 7.13% as per the latest IMS survey in the local market. The following diagram shows the market share available in each sector.
Total Pharmaceutical
1.0 Introduction 2
1.1 Objectives 2
1.2 Overview of the Organization 2
2.0 Market Share and Competition in the industry 3
2.1 Market Share 3
2.2 Portfolio 4
2.3 Competition 5
3.0 Industry Market Structure 7
4.0 Conclusion 8
5.0 References 9
1.0 Introduction
1.1 Objectives
This assignment was prepared to understand and present an overview of GlaxoSmithKline (GSK), in the pharmaceutical industry and its competition against its distributors in Sri Lanka and also its market structure in view of its market structure at present in the industry.
1.2 Overview of the Organization
GlaxoSmithKline, with operations worldwide is an acclaimed universal healthcare group engaged in the creation, discovery, development, manufacture and marketing of pharmaceutical and consumer health-related products. With an estimated world market share of 8.15% GSK is ranked as one of the top five pharmaceutical companies in the global marketplace.
Glaxo Laboratories (Ceylon) Limited founded in 1956, achieved number 01 market position by 1986 among private pharmaceutical companies, currently operates as two separate SBU’s Glaxo Welcome and SmithKline Beecham since the merger of the two companies in 2001. Employing around 500 staff GSK is one of the most admired companies in Sri Lanka committed to major scale research and development working towards the betterment of the society.
GSK has a challenging and inspiring mission “To be the most admired company in Sri Lanka making available innovative, valuable / accessible solutions in preventing & treating diseases and thereby to make people feel better and live longer”
2.0 Market Share and Competition in the industry
2.1 Market Share
GSK is the indisputable market leader in the private sector of the pharmaceutical industry with a market share of 7.13% as per the latest IMS survey in the local market. The following diagram shows the market share available in each sector.
Total Pharmaceutical
References: * GSK Sri Lanka Sales Report,(2009) * IMS,Quarter 01,(2009) * Lipsey, G., Chrystal, K.Alex, (2005), Economics. 10th ed. Oxford University Press, New Delhi, India. * Monopolistic Competition,Characteristics;http://www.amosweb.com/cgi-bin/awb_nav.pl?s=wpd&c=dsp&k=monopolistic+competition,+characteristics [retrieved on 19th May 2011] * Monopolistic Competition;http://cyro.csterritories.com/asa2_economics/unit4/monopolisticcompetition.html [retrieved on 17th May 2011]