Glaxosmithkline
Glaxo Smith Kline
Panoxyl
Date Submitted
November, 9, 2012
Prepared By
Colin Williams
BUS 360 SECTION 001
Table of Contents
company offering product/SERVICE 1
Company Description 1 Company Location(s) 1 Other Products Offered 1 Market Areas Sells To 1
product/SERVICE being marketed 2
Description of Product 2 Features and Capabilities 2 Product Life Cycle 2, 3
Market of product/SERVICE 4
Customers for Product 4 Why Product Needed 4 How Product Used 4 When Product Bought 5
Product/SERVICE Position 6
Competitors Offering Products 6 Competing Products Features/Capabilities 6 How Competing Products Different 6 Competing Products Evaluations 6 All Products Market Share 6,7
Product/SERVICE marketing channels 8
Current Product Marketing Channels 8 Competitor(s) Marketing Channels 8 Advantages/disadvantages of Current Channels 8,9 Possible Alternative Channels 9
Product/SERVICE marketing program 10
Overall Marketing Program 10 Program Changes Made 10 Product Advertising Program 10 Product/Service Branding 10 Product/Service Marketing Success 11
information sources 12
Individuals Web Sites Other
Company Offering Product/Service
Company Description
We have a challenging and inspiring mission: to improve the quality of human life by enabling people to do more, feel better and live longer. This mission gives us the purpose to develop innovative medicines and products that help millions of people around the world.
Company Location(s)
Headquartered in the UK, we are a global organization with offices in over 100 countries and major research centers in the UK, USA, Spain, Belgium and China. But being a leader brings responsibility. This means that we care about the impact that we have on the
Panoxyl
Date Submitted
November, 9, 2012
Prepared By
Colin Williams
BUS 360 SECTION 001
Table of Contents
company offering product/SERVICE 1
Company Description 1 Company Location(s) 1 Other Products Offered 1 Market Areas Sells To 1
product/SERVICE being marketed 2
Description of Product 2 Features and Capabilities 2 Product Life Cycle 2, 3
Market of product/SERVICE 4
Customers for Product 4 Why Product Needed 4 How Product Used 4 When Product Bought 5
Product/SERVICE Position 6
Competitors Offering Products 6 Competing Products Features/Capabilities 6 How Competing Products Different 6 Competing Products Evaluations 6 All Products Market Share 6,7
Product/SERVICE marketing channels 8
Current Product Marketing Channels 8 Competitor(s) Marketing Channels 8 Advantages/disadvantages of Current Channels 8,9 Possible Alternative Channels 9
Product/SERVICE marketing program 10
Overall Marketing Program 10 Program Changes Made 10 Product Advertising Program 10 Product/Service Branding 10 Product/Service Marketing Success 11
information sources 12
Individuals Web Sites Other
Company Offering Product/Service
Company Description
We have a challenging and inspiring mission: to improve the quality of human life by enabling people to do more, feel better and live longer. This mission gives us the purpose to develop innovative medicines and products that help millions of people around the world.
Company Location(s)
Headquartered in the UK, we are a global organization with offices in over 100 countries and major research centers in the UK, USA, Spain, Belgium and China. But being a leader brings responsibility. This means that we care about the impact that we have on the