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BUSI1324: Managing Strategy Simulation report D Sircar

Course School/Level Assessment Weight Submission Deadline

BU/UG 30.00% 16/02/20 11

Coursework is receipted on the understanding that it is the student 's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University 's Regulations regarding Cheating and Plagiarism.

000636786

Minjie Qiang

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TABLE OF CONTENTS

Introduction------------------------------------------------------------------1 Generic Strategy-------------------------------------------------------------1 Industry Overview----------------------------------------------------------1 PESTEL-----------------------------------------------------------------------1 Porters Five Forces---------------------------------------------------------4 Strength and Weakness for Brite-Snaps-------------------------------6 Decisions----------------------------------------------------------------------7 Staying with Initial Strategic Directions-------------------------------9 Team Issues------------------------------------------------------------------9 The Final Results-----------------------------------------------------------9 Underlying Strategic Principles------------------------------------------9 Key Learning Points about Strategy------------------------------------9 Conclusion--------------------------------------------------------------------10 References--------------------------------------------------------------------10 Appendix----------------------------------------------------------------------11

References: GENERIC STRATEGY Porter (1985), “An overall cost leadership strategy is adopted when an organisation seeks to achieve the lowest costs within an industry and targets its products or services at a broad market” (Sircar2011) Source: Johnson, Scholes, and Whittington (2006) -2-