Glo-Bus Strategic Plan Outline

Glo-Bus Strategic Plan - Outline

The following are the key elements of your company’s initial strategic plan. You may use bullets, diagrams and other non-traditional text formats to convey your conclusions as long as you include enough detail to get your points across to me. Be sure to include the headings in the papers you hand in. Be sure to include your company name, letter, and logo as well as the names of all co-managers on the title page of your plans.
I. In this first section, include information about your company’s management team:
• Explain who each co-manager is and his/her main roles in creating this plan and expected role in determining the company’s future decisions. Be sure to include in this report how you truly
expect each co-manager to contribute to your company’s success during the semester.
II.
In the next section explain the threats and opportunities in your external environmental. For this part of the plan , you should leverage your knowledge from the WH text and class discussions and use the information available to you in the Competitive Intelligence information in your Corporate Lobby
• Separate societal (macro) and task (industry) level opportunities and threats into two categories and also identify which sub-category you feel a threat or opportunity falls into.
• For example, increasing interest rates would be a macro threat in the economics subcategory.
III. In this third section of your report, explain the strengths and weaknesses (S & W) of your company as you begin the simulation in the company’s 6th year. Refer to Chapter 5 in your WH text and class notes for the three categories of internal factors to include. Present your strengths and weaknesses in the following areas.
• Corporate structure (includes top management as well as the different staffing areas)
• Corporate culture (you will likely need to make inferences from the type of company you are inheriting and project what you want it to be)
• Functional strengths and weaknesses (e.g., those in the areas of technology, operations, marketing, sales, finance, debt: equity ratios, production, promotions,
etc.)
IV. Here, create and state your company’s mission statement (remember, this includes the “who,” “what,” “where,” and “how” of your company). You will create this mission statement based on what you want your company to be over the next eight years.
V. The simulation gives you the shareholder’s performance expectations for EPS, ROE, Credit Rating, Stock Price and Image Rating. Feel free to add others that you feel are important targets for your company.
• For each objective, state at least two supporting strategies for the first four terms of the simulation.
• In this section, you will also identify the data you will use to track your performance for each objective as well as state the co-manager who will be responsible for tracking performance for each objective.
• Remember, objectives need to be measurable and quantifiable.
• For each objective, tell me which data in your results you will analyze to see if you are on track to achieve your objective and which co-manager is responsible for tracking that data.
VI. State two policies your management team has created for your company.