Kendell Taylor
Business 604
Edward Moore
Liberty University
Global Business Cultural Analysis Outline
Abstract
Introduction 1. Major Elements and Dimensions of Culture in Italy 1.1 History of Italian Culture 1.2.1 The Renaissance 1.2.2 The Arts 1.2.3.1 Rome 1.2.3.2 Florence 1.2.3.3 Venice 1.2.3.4 Milan 1.2.3.5 Naples 1.2 Government 1.3.3 Structure 1.3.4 Political Corruption 1.3.5 The Mafia 1.3 Economy 1.4.6 Role in Europe 1.4.7 Improving Significance 1.4.8 Recent developments 1.4.9 Recession 1.4 Social Values
1.5.10 Family 1.5.11 Northern Region 1.5.12 Southern Region 1.5.13 Food 1.5.14 Women 1.5.15 Education 1.5 Religion 1.6.16 Major religions practiced 1.6.17 Recent trends 1.6 Communication 2. Elements and Dimensions of Locals Conducting Business in Italy 3.1. Economic Instability 3.2. Government 3.3.1. Reform 3.3.2. Stability Programs 3.3.3. Regulations and Policies 3.3. International Trade 3.4. Morals and Ethics 3.5. Social Status
3. Comparison of US Culture and Business and Culture and Business in Italy 4.6. Political Environment 4.7. Economic Atmosphere 4.8. Business Approach 4.9.4. Family in business 4.9.5. Work Schedule 4.9.6. Women and Minorities in Business 4.9.7. Religion 4.9.8. The Mafia 4.9.9. Bureaucracy 4.9. Hofstede analysis 4. Implications for US Business that Wish to Conduct Business in Italy 5.10. Communication 5.11.10. Relationship Based Culture 5.11.11.1. Networking 5.11.11.2. Business entertainment and hospitality 5.11.11.3. Etiquette 5.11.11.4.1. Punctuality 5.11. Decision Making 5.12.11. High and low context 5.12. Advertisement and Social Media Marketing 5.13. SWOT analysis of FDI
Conclusion
References