Global Business Environment

Company background Tang Dynasty Hong Kong (Holdings) Limited (“Tang Dynasty”) is a well-known traditional Chinese dessert and sweets company with numbers of stores in HK and China. Tang Dynasty opened its first shop in Centre Street, Sheung Wan District in 1885, over 100 years of history. Tang Dynasty is recognized and renowned as traditional, home-style healthy desserts stores. Over the past few decades, Tang Dynasty has developed into renowned dessert chain stores, providing healthy homemade style Chinese herbs desserts to local customers as well as foreign tourists. All local customers, no matter elderly or youngster, fell in love with Tang Dynasty’s desserts. All desserts in Tang Dynasty are good to human health and made by secret recipes of the ancestor of Tangs. Each dessert addresses to different kind of functions and could help in improving human’s health in Traditional Chinese Medicine’s aspect as all desserts are made by Chinese herbs. After years of efforts and developments, Tang Dynasty has positioned them as a Leader of Traditional Chinese dessert and has won the respect and appreciation from the domestic customers and foreign tourists. Over the years, Tang Dynasty has insisted in providing fresh and top-quality desserts to its customer every day. All desserts are made daily in its own central food production workshops and to deliver to each store every morning by its logistics and transport teams. Tang Dynasty has been widely recognised as an “100 years old store” with a notable reputation in catering industry, but to continue in achieving sustainable competences, Tang Dynasty has been developing new products, seeking innovation and to explore new markets among the world.
Introduction:

Undoubtedly, international expansion is the key factor to business success. Tang Dynasty aims in expanding its chain stores to overseas market – London, UK. Whether or not the selected market (i.e. London) would be a good choice and when will be the best time to

References: Fourth European Working Conditions Survey, 2007 (approximately 30,000 people questioned) Legislation UK