Global Business Environment - Virgin Atlantic
Executive Summary / Abstract
Table of Contents:
1. Executive Summary………………………………………………………........……....2
2. Introduction……………………………………………………………….……………. 2
3. Literature Review……………………………………………………………………….3
4. Methodology..........................................................................................................4
5. Results & Findings................................................................................................5
5.1 SWOT Analysis………………………………………………………………….5
5.2 PESTLE Analysis ……………………..………………………………………..6
5.3 Porters 5 Forces Analysis...………………...…………………………..……..7
6. Interpretation & Analysis.......................................................................................8
7. Conclusions/Recommendations..........................................................................11
8. Appendices…………………………………………………………………………….12
9. Biography/References………………………………..………………………………13
1. Executive Summary
Virgin Atlantic is one of the leading luxury airlines in the world and is a part of the Virgin group. With Sir Richard Branson being the CEO and the face of the company, Virgin has become a household name in both the United Kingdom and United States. Branson’s charismatic personality attracts mass amounts of media attention which has helped to publicise the company further. Branson has been able to create an empire over an extremely diverse range of industries. From a record company to mobile phones, the entire enterprise is based around luxury and enjoyment, with an exciting airline that customers enjoying flying on and where staff are proud to be a part of the Virgin team.
This group report examinations the internal and external environments of Virgin Atlantic and seeks to divulge into the fundamental factors aiding the company to be so successful. A lot of research has been ascertained in order to obtain a full picture of this charismatic airline and to have a full understanding of their
Table of Contents:
1. Executive Summary………………………………………………………........……....2
2. Introduction……………………………………………………………….……………. 2
3. Literature Review……………………………………………………………………….3
4. Methodology..........................................................................................................4
5. Results & Findings................................................................................................5
5.1 SWOT Analysis………………………………………………………………….5
5.2 PESTLE Analysis ……………………..………………………………………..6
5.3 Porters 5 Forces Analysis...………………...…………………………..……..7
6. Interpretation & Analysis.......................................................................................8
7. Conclusions/Recommendations..........................................................................11
8. Appendices…………………………………………………………………………….12
9. Biography/References………………………………..………………………………13
1. Executive Summary
Virgin Atlantic is one of the leading luxury airlines in the world and is a part of the Virgin group. With Sir Richard Branson being the CEO and the face of the company, Virgin has become a household name in both the United Kingdom and United States. Branson’s charismatic personality attracts mass amounts of media attention which has helped to publicise the company further. Branson has been able to create an empire over an extremely diverse range of industries. From a record company to mobile phones, the entire enterprise is based around luxury and enjoyment, with an exciting airline that customers enjoying flying on and where staff are proud to be a part of the Virgin team.
This group report examinations the internal and external environments of Virgin Atlantic and seeks to divulge into the fundamental factors aiding the company to be so successful. A lot of research has been ascertained in order to obtain a full picture of this charismatic airline and to have a full understanding of their