Global Business Strategies: Course Syllabus Paper
School of Business
Course Syllabus
Course Name: Global Business Strategies
Course Number: MGT/448 - Version 5
Group Number: DB13BSA04
Course Start Date: September 17, 2013
Course End Date: October 15, 2013
COURSE SCHEDULE:
Workshop 1: Tuesday – September 17, 2013
Workshop 2: Tuesday – September 24, 2013
Workshop 3: Tuesday – October 01, 2013
Workshop 4: Tuesday – October 08, 2013
Workshop 5: Tuesday – October 15, 2013 COURSE LOCATION, DAY/TIME: Pasadena Learning Center Wednesday Evenings, 6:00 PM to 10:00PM
Facilitator Information
Facilitator: Pete Cortés E. M. B. A.
UOPX email address: pcortes@email.phoenix.edu
Personal email address: cortes1@earthlink.net - Primary means of communication
Phone number: …show more content…
Compare and contrast the role of economic integration in promoting global business.
Relate the stage of economic development of an economically integrated region to potential business opportunities.
Vision / Mission Statements development
Begin Formulating your Business Plan
09/17/13
Readings
Read: the Week One Read Me First.
Read: Ch. 1, 2, 3 & 5 of “International Business”.
Review this week’s Electronic Reserve Readings.
09/17/13
Participation
ACTIVELY Participate in class discussions and interaction.
Refer to the “Participation Grading Rubric - What Participation Means” for detailed description on how to earn the weekly Participation Points. This Grading Rubric applies to all five weeks.
09/17/13
3
Individual
“Globalization Questionnaire”
Prepare a comprehensive response to the following questions in a not to exceed 2-page (350-500 words) paper.
What is globalization, and what are some of the traditional international trade theories that support the concept of …show more content…
(a DRAFT for this week) Prepare a Marketing Plan (7.0) in enough detail that addresses the overall Marketing Strategy for your business venture. Include a Target Market Characterization (describe in sufficient detail, who are your customers?) and high-level market indicators such as the Total Available Market (TAM, 7.2) (total possible units and revenue for products, or revenue for services); and the Served Available Market (SAM, 7.2), (part of the TAM being served by your competition, hence, your possible market opportunity). Determine the Marketing Mix Strategy (7.4) specific to product definition, pricing strategy, distribution channels & Logistics and promotional campaign. Provide a substantive Competitive Landscape Evaluation (7.5) (who are your top three competitors?)
5. (A DRAFT for this week) Prepare a Financial Plan (8.0) for your global operation that includes the overall Financial Strategy with financial assumptions and financial decisions for your global venture. Use the following financial outline:
a. 4.2 Determine financial health of Host Country (already done in section 4.0).
b. 8.1 Financial Assumptions and Decisions
i. Decide on probable domestic and/or international Sources of financing for your venture. Identify at least two possible financial institutions within your chosen region, explain
Course Syllabus
Course Name: Global Business Strategies
Course Number: MGT/448 - Version 5
Group Number: DB13BSA04
Course Start Date: September 17, 2013
Course End Date: October 15, 2013
COURSE SCHEDULE:
Workshop 1: Tuesday – September 17, 2013
Workshop 2: Tuesday – September 24, 2013
Workshop 3: Tuesday – October 01, 2013
Workshop 4: Tuesday – October 08, 2013
Workshop 5: Tuesday – October 15, 2013 COURSE LOCATION, DAY/TIME: Pasadena Learning Center Wednesday Evenings, 6:00 PM to 10:00PM
Facilitator Information
Facilitator: Pete Cortés E. M. B. A.
UOPX email address: pcortes@email.phoenix.edu
Personal email address: cortes1@earthlink.net - Primary means of communication
Phone number: …show more content…
Compare and contrast the role of economic integration in promoting global business.
Relate the stage of economic development of an economically integrated region to potential business opportunities.
Vision / Mission Statements development
Begin Formulating your Business Plan
09/17/13
Readings
Read: the Week One Read Me First.
Read: Ch. 1, 2, 3 & 5 of “International Business”.
Review this week’s Electronic Reserve Readings.
09/17/13
Participation
ACTIVELY Participate in class discussions and interaction.
Refer to the “Participation Grading Rubric - What Participation Means” for detailed description on how to earn the weekly Participation Points. This Grading Rubric applies to all five weeks.
09/17/13
3
Individual
“Globalization Questionnaire”
Prepare a comprehensive response to the following questions in a not to exceed 2-page (350-500 words) paper.
What is globalization, and what are some of the traditional international trade theories that support the concept of …show more content…
(a DRAFT for this week) Prepare a Marketing Plan (7.0) in enough detail that addresses the overall Marketing Strategy for your business venture. Include a Target Market Characterization (describe in sufficient detail, who are your customers?) and high-level market indicators such as the Total Available Market (TAM, 7.2) (total possible units and revenue for products, or revenue for services); and the Served Available Market (SAM, 7.2), (part of the TAM being served by your competition, hence, your possible market opportunity). Determine the Marketing Mix Strategy (7.4) specific to product definition, pricing strategy, distribution channels & Logistics and promotional campaign. Provide a substantive Competitive Landscape Evaluation (7.5) (who are your top three competitors?)
5. (A DRAFT for this week) Prepare a Financial Plan (8.0) for your global operation that includes the overall Financial Strategy with financial assumptions and financial decisions for your global venture. Use the following financial outline:
a. 4.2 Determine financial health of Host Country (already done in section 4.0).
b. 8.1 Financial Assumptions and Decisions
i. Decide on probable domestic and/or international Sources of financing for your venture. Identify at least two possible financial institutions within your chosen region, explain