Global Communications Benchmarking and Gap Analysis
Global Communications Benchmarking Research The leadership of Global Communication lost their vision for the company and the employees. In an attempt to remain competitive, the leaders missed the mark in looking for the best solutions to their problems of decreased revenue and productivity. Staying in touch with the strategies that brought them previous success in addition to creative solutions and improvements, the organizational atmosphere can be steered into the direction it needs to go to remain competitive with increased revenue and look forward to diversification and longevity. Companies such as Google, Wegmans, Disney, BMW, Toyota and Universal seem to have a formula for success. These companies have loyal employees and a loyal customer base and have been in business with large profits over many years. The companies did not have this type of success overnight and had to endure growing pains just like any other organization. They have had to return to the drawing board on decisions that involve customer satisfaction, diversifying, and solutions for improving operations. The leaders have had to be visionaries. In this analysis the strategies used and implemented by these eight companies will be discussed. The common thread throughout the organizational infrastructure at Google, Wegmans, BMW, Toyota, Disney, Universal, and Sprint Nextel provided a vision for the company, commitment to excellence, customer service, reduced costs, employee satisfaction, and emotional intelligence. The leadership at Google, BMW ,Toyota and Sprint Nextel decided that the company must remain competitive in the technology market. The company leaders remained focused on the things they did well. The decision related to diversifying has risks and should be considered carefully making sure the benefits outweigh the risks. The organizational leadership like so many other companies struggle with those challenges. The approach to remain on the cutting edge of technology, the company
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