Global Communications Scenario

Situation Analysis and Problem Statement Global Communications is facing many challenges in an effort to compete in an ever-changing technological time. Global Communication would benefit from utilizing the 9-step problem-solving approach when forming alternative to evaluate for their business plan. Using this problem-solving method will help the company to identify the key stakeholders associated and recognize the possible ethical dilemmas that may result from stakeholders having competing values. The method will help them recognize the existing problem, and how they can select the alternatives that will achieve their end-state goals. The plan will help them implement their optimal solution and evaluate any risks associated with it. Understanding the current environment is essential for Global Communications to obtain the best benefit from using the problem-solving method.
Situation Background (Step 1)
Global Communications is in a precarious situation. In the past three years, Global Communication 's stock price has suffered over a 50% depreciation, tumbling from $28 per share to $11 per share. Their business has suffered partially because of the highly competitive industry in which they operate. Throughout the past several years, the cable companies have entered the telecommunications market offering complete solutions, including computers, television, and telephone services (University of Phoenix, 2006). Additionally, due to globalization, there are now local, long-distance, and international markets competing for the same business (University of Phoenix, 2006).
In an attempt to compete, Global Communications has developed a new two-fold business plan. First, Global Communications plans to introduce new services to their small business and consumer customers. Additionally, Global Communications has aligned with a satellite provider to provide satellite television services and internet broadband. Global Communications has also partnered with a

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