Global Executives Survey: The impact and influence of social media and online retail on the CPG industry
Global Executives Survey: The impact and influence of social media and online retail on the CPG industry
On 23rd April 2014
Summary
Global Executives Survey: The impact and influence of social media and online retail on the CPG industry is a new report by Canadean that globally analyzes industry opinions on the role of social media and e-commerce in retail, and their impact upon investment decisions and growth prospects within the CPG industry.
Buy this report OR Know more : http://www.jsbmarketresearch.com/consumer-goods/r-Global-Executives-Survey-The-impact-and-influence-of-social-media-and-online-retail-108304
Key Findings
- eRetail is set to become an increasingly important sales channel for groceries and personal care products, with 93% of CPG companies predicting growth in their country of operation. Alongside benefits, such as increased sales and revenue, the format brings its own challenges - traditional retail approaches will need to be significantly modified for the format, with distribution infrastructure investment, the development of online marketing, and packaging innovation being key to success.
- The majority of CPG companies currently make use of social media, with 92% having a presence on at least one online platform. Usage strategies are, however, currently underdeveloped with many companies lacking a coherent multi-platform plan, significant financial investment, or sophisticated usage monitoring systems. With user uptake of social media set to rise further over the next three years due to increasing use of smartphone technology, it is vital that companies develop strategies to engage a lucrative interactive consumer base.
Synopsis
This report examines the executive opinion about the current and future trends related to social media and online shopping and their retrospective effect on the CPG industry. Furthermore, it analyses the types of social media being used, challenges faced in implementing social media marketing, expected
On 23rd April 2014
Summary
Global Executives Survey: The impact and influence of social media and online retail on the CPG industry is a new report by Canadean that globally analyzes industry opinions on the role of social media and e-commerce in retail, and their impact upon investment decisions and growth prospects within the CPG industry.
Buy this report OR Know more : http://www.jsbmarketresearch.com/consumer-goods/r-Global-Executives-Survey-The-impact-and-influence-of-social-media-and-online-retail-108304
Key Findings
- eRetail is set to become an increasingly important sales channel for groceries and personal care products, with 93% of CPG companies predicting growth in their country of operation. Alongside benefits, such as increased sales and revenue, the format brings its own challenges - traditional retail approaches will need to be significantly modified for the format, with distribution infrastructure investment, the development of online marketing, and packaging innovation being key to success.
- The majority of CPG companies currently make use of social media, with 92% having a presence on at least one online platform. Usage strategies are, however, currently underdeveloped with many companies lacking a coherent multi-platform plan, significant financial investment, or sophisticated usage monitoring systems. With user uptake of social media set to rise further over the next three years due to increasing use of smartphone technology, it is vital that companies develop strategies to engage a lucrative interactive consumer base.
Synopsis
This report examines the executive opinion about the current and future trends related to social media and online shopping and their retrospective effect on the CPG industry. Furthermore, it analyses the types of social media being used, challenges faced in implementing social media marketing, expected