Diets evolve over time, being influenced by many factors and complex interactions. Income, prices, individual preferences and beliefs, cultural traditions, as well as geographical, environmental, social and economic factors all interact in a complex manner to shape dietary consumption patterns
While trends may differ between countries or regions, it seems clear that functional food category will significantly outperform other segments of the food and beverage market during the next few years.
Starting our discussion from the East we can say that The Japanese functional foods market is probably the most developed and unique when compared to other areas of the world. Japanese consumers have a history of linking food with health and, consequently, have more readily accepted new functional foods.
Talking about the far West The U.S. the is largest market for snack foods, with potato chips leading the way. People in the US have a large inclination towards foods which are quick snack hence leading the way for the whole trend on “Junk “ food culture all over the world. A new trend which can be seen clearly is Consumers are being attracted to exotic flavors. The variety of ethnic foods and cooking sauces is expanding rapidly across US and European markets. Cajun and fusion foods are increasing in popularity in the US and Europe. Consumers are also more interested in authentic dishes, rather than adapted or manufactured versions. Food from the Asia Pacific regions, especially Thai cuisine, is rapidly growing in popularity. Middle Eastern cuisine is also increasing in popularity due to flavor, perceived healthiness, and ease of