Global Information Systems
Global Information System Strategy
(CIS8000)
ASSIGNMENT 4
Name: Wu Rong ID: 1091105225
Table of Contents 1: INTRODUCTION 5 2: ANALYSIS OF BUSINESS CHALLENGES 6 2.1: Taobao current status 6 2.1.1: Taobao infra structure 6 2.1.2: Profit model 9 2.2: Taobao business challenge 10 2.2.1: Competitor challenge 10 2.2.2: Internal challenge 11 2.3: Business challenge analyzing 13 2.3.1: Organization Analyzing 13 2.3.2: Management analyzing 17 2.3.3: Technology analyzing 18 2.4: Summarize information systems requirements 20 2.5: Summarize solution 20 3: CROWDSOURCING IN Taobao 21 3.1: Importance of Crowdsourcing 21 3.1.1: Crowdsourcing definition 21 3.1.2: Crowdsourcing in Taobao 21 3.1.3: Business opportunities and benefits from crowdsourcing 22 3.1.4: Problems of crowdsourcing 22 3.1.5: Future of crowdsourcing 22 3.2: Strategy of crowdsourcing 22 3.2.1: Reason why the organization should invest in crowdsourcing 22 3.2.2: key area where crowdsourcing can impact in business 23 3.2.3: The risks and how to be mitigated in crowdsourcing 23 3.2.4: Requirements and measurement of crowdsourcing initiative 23 4: CONCLUSION 24 REFERENCE 25
Table of Figures Figure 1-Taobao home page 5 Figure 2-Infra structure 7 Figure 3-Transaction process 7 Figure 4-Searching & Browsing 8 Figure 5-Selling connection 8 Figure 6-Payment 8 Figure 7-Receive and Feedback 9 Figure 8-Taobao organization 13
Table content Table 1-Competitors 10 Table 2-Operation department 13 Table 3-Promotion department 14 Table 4-Extension division 14 Table 5-Customer service department 15 Table 6-Technology department 15 Table 7-Logistics department 16 Table 8-Customer order commissioner 16 Table 9-Picking commissioner 16 Table 10-Taobao technology event 19
1: INTRODUCTION
Figure [ 1 ]-Taobao home page
This project selected a Chinese e- trade website www.taobao.com , which is
(CIS8000)
ASSIGNMENT 4
Name: Wu Rong ID: 1091105225
Table of Contents 1: INTRODUCTION 5 2: ANALYSIS OF BUSINESS CHALLENGES 6 2.1: Taobao current status 6 2.1.1: Taobao infra structure 6 2.1.2: Profit model 9 2.2: Taobao business challenge 10 2.2.1: Competitor challenge 10 2.2.2: Internal challenge 11 2.3: Business challenge analyzing 13 2.3.1: Organization Analyzing 13 2.3.2: Management analyzing 17 2.3.3: Technology analyzing 18 2.4: Summarize information systems requirements 20 2.5: Summarize solution 20 3: CROWDSOURCING IN Taobao 21 3.1: Importance of Crowdsourcing 21 3.1.1: Crowdsourcing definition 21 3.1.2: Crowdsourcing in Taobao 21 3.1.3: Business opportunities and benefits from crowdsourcing 22 3.1.4: Problems of crowdsourcing 22 3.1.5: Future of crowdsourcing 22 3.2: Strategy of crowdsourcing 22 3.2.1: Reason why the organization should invest in crowdsourcing 22 3.2.2: key area where crowdsourcing can impact in business 23 3.2.3: The risks and how to be mitigated in crowdsourcing 23 3.2.4: Requirements and measurement of crowdsourcing initiative 23 4: CONCLUSION 24 REFERENCE 25
Table of Figures Figure 1-Taobao home page 5 Figure 2-Infra structure 7 Figure 3-Transaction process 7 Figure 4-Searching & Browsing 8 Figure 5-Selling connection 8 Figure 6-Payment 8 Figure 7-Receive and Feedback 9 Figure 8-Taobao organization 13
Table content Table 1-Competitors 10 Table 2-Operation department 13 Table 3-Promotion department 14 Table 4-Extension division 14 Table 5-Customer service department 15 Table 6-Technology department 15 Table 7-Logistics department 16 Table 8-Customer order commissioner 16 Table 9-Picking commissioner 16 Table 10-Taobao technology event 19
1: INTRODUCTION
Figure [ 1 ]-Taobao home page
This project selected a Chinese e- trade website www.taobao.com , which is