Global International Business - Tunisian Wine Market
Global & International Business Contexts
SM0269
Global & International Business Contexts Individual Report
(Word count - 3696)
Due date: 08/01/2015
Hugh Mongan
Student ID: W14035879
Contents
Introduction – Page 3
(PND) Factor Conditions – Pages 4-5
(PND) Government – Pages 5-6
(PND) Structures of Firms & Rivalry – Pages 6-7
(PND) Demand Conditions – Pages 7-8
(PND) Related & Supporting Industries – Page 8
(PND) Chance – Page 9
Contemporary Management Issue 1 – Page 10
Contemporary Management Issue 2 – Page 11
Market Entry Strategy 1 – Pages 12-13
Market Entry Strategy 2 – Pages 14-15
Summary – Page 15
Bibliography – Page 16
Introduction
On behalf of the Boston Consulting Group (BCG), this report will investigate the opportunities for new business overseas, specifically regarding wine production in Tunisia, located in North Africa. Wine production is defined as, “the procedures and processes carried out in the making and maturing of wine” (Dictionary of The English Language, 2011). This broad definition allows for wide research methods and covers many aspects of the wine production industry. The report will therefore analyse and evaluate the magnetism and competitiveness of the Tunisian wine industry, specifically using the extended version of Porter’s National Diamond model (PND), followed by two possible market entry strategies based on the information that has been found and evaluated.
Porters National Diamond Analysis
In this section of the report, an analysis of Tunisia and their wine industry will be applied to Porters National Diamond (PND) in order to illustrate how it is structured, but additionally to help form two possible market entry strategies with a competitive advantage.
Factor Conditions Factor conditions include: A) the quantity, skills and costs of personnel; B) the abundance, quality, accessibility and cost of the physical natural resources; C) the amount and cost of
SM0269
Global & International Business Contexts Individual Report
(Word count - 3696)
Due date: 08/01/2015
Hugh Mongan
Student ID: W14035879
Contents
Introduction – Page 3
(PND) Factor Conditions – Pages 4-5
(PND) Government – Pages 5-6
(PND) Structures of Firms & Rivalry – Pages 6-7
(PND) Demand Conditions – Pages 7-8
(PND) Related & Supporting Industries – Page 8
(PND) Chance – Page 9
Contemporary Management Issue 1 – Page 10
Contemporary Management Issue 2 – Page 11
Market Entry Strategy 1 – Pages 12-13
Market Entry Strategy 2 – Pages 14-15
Summary – Page 15
Bibliography – Page 16
Introduction
On behalf of the Boston Consulting Group (BCG), this report will investigate the opportunities for new business overseas, specifically regarding wine production in Tunisia, located in North Africa. Wine production is defined as, “the procedures and processes carried out in the making and maturing of wine” (Dictionary of The English Language, 2011). This broad definition allows for wide research methods and covers many aspects of the wine production industry. The report will therefore analyse and evaluate the magnetism and competitiveness of the Tunisian wine industry, specifically using the extended version of Porter’s National Diamond model (PND), followed by two possible market entry strategies based on the information that has been found and evaluated.
Porters National Diamond Analysis
In this section of the report, an analysis of Tunisia and their wine industry will be applied to Porters National Diamond (PND) in order to illustrate how it is structured, but additionally to help form two possible market entry strategies with a competitive advantage.
Factor Conditions Factor conditions include: A) the quantity, skills and costs of personnel; B) the abundance, quality, accessibility and cost of the physical natural resources; C) the amount and cost of