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Global Marketing

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Global Marketing
Walmart Stores
(2nd on Fortune 500 list) 1. Country of Origin –USA 2. Operations in India - In 2007, Walmart announced an agreement with Bharti Enterprises to establish a joint venture, Bharti Walmart Private Limited, for wholesale cash-and-carry and back-end supply chain management operations in India, a typical wholesale cash-and carry facility stands between 50,000 and 100,000 sq ft and sells a wide range of fruits and vegetables, groceries and staples, stationery, footwear, clothing, consumer durables and other general merchandise items. It’s first Best Price Modern Wholesale opened in 2009. Walmart currently sells to retailers in India. Allowed limit - 51% FDI in multi brand retail sector and 100% FDI in single brand. 3. Brands Operating in India – * Great Value
Great Value is a brand of grocery that provides national brand quality at a cost that is much lower, without compromising on taste or quality. Products offered:-
Staples: Pulses, Flours, Rice, Dry fuits
Processed Foods: Tea, Fruit Drinks, Snacks, Cookies, Corn flakes, Instant Noodles, Soups, Sauces, Jam etc.
Home Care: Toilet, Floor, Glass and Dish cleaners, Detergents, Air Fresheners, Paper Napkins, Foils etc. * Equate
Equate is a brand of personal care products that helps customers stay healthier and happier for less. Our range of Equate products includes Oral Care, Bar and Liquid Soaps, Baby Care Products and Cosmetics. * Hometrends It enable consumers to access the latest trends of home furnishing and house ware at a price they can afford without compromising on quality. Products includes Crockery, Cookware, Glassware, Table Ware, Kitchen Tools and Furnishings and Home Décor. * George
George is a international apparel and accessory brand sold in global fashion markets such as the United Kingdom, Japan and France. George caters for the entire family’s needs through products that are smart, original yet great value for money. 4. Brands Operating in USA- Sam’s

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