Global Marketing
Contents
Introduction: 2
Brief profile of IKEA: 2
Task 1: Using appropriate and relevant analytical techniques conduct a comprehensive micro and macro-environmental analysis of the Indian market environment and their implications for IKEA. 3
Micro environment of Indian market for IKEA: 3
Macro environment of Indian market for IKEA: 4
Macro environment investigate PESTEL dissection which is provided for below: 4
Porter’s five forces: 5
IKEA SWOT analysis 7
Strengths 7
Weaknesses 7
TASK 2: Develop appropriate global marketing objectives and critically analyse the supporting corporate and business strategies to support the launch of the IKEA brand in India. 7
Hofstede Index 8
Segmentation: 8
Task 3: State and evaluate the appropriate market entry method in India, with business case justification as well as the marketing tactics that will support the selected entry mode in the Indian market. 9
Focus on the best prospects: 11
Make the buying process easy: 11
Follow up customers on a regular basis: 12
TASK 4: Develop and discuss of the implementation of planned marketing mix in the new market with time lines 12
Marketing Mix 12
Conclusion: 13
References: 14
Global marketing
Introduction: Global marketing is those technique of organizing what's all the more coordinating exchanges over national border will make trades that satisfy those destinations of individuals and organizations. It will be those standard gadgets to that worldwide financial Investigation. IKEA arranged their evaluating strategy with comprehension of the overall economy for global marketing. In this perspective for global marketing, they try to make proper use of the auxiliary advertising, email promoting, viral showcasing, web searcher showcasing, pay for each snap showcasing, online systems administration promoting; article promoting, bum showcasing and the highlight showcasing. Finally I bring evidently recognized those fragments of the advancing Mix, those strategy which they take after
Introduction: 2
Brief profile of IKEA: 2
Task 1: Using appropriate and relevant analytical techniques conduct a comprehensive micro and macro-environmental analysis of the Indian market environment and their implications for IKEA. 3
Micro environment of Indian market for IKEA: 3
Macro environment of Indian market for IKEA: 4
Macro environment investigate PESTEL dissection which is provided for below: 4
Porter’s five forces: 5
IKEA SWOT analysis 7
Strengths 7
Weaknesses 7
TASK 2: Develop appropriate global marketing objectives and critically analyse the supporting corporate and business strategies to support the launch of the IKEA brand in India. 7
Hofstede Index 8
Segmentation: 8
Task 3: State and evaluate the appropriate market entry method in India, with business case justification as well as the marketing tactics that will support the selected entry mode in the Indian market. 9
Focus on the best prospects: 11
Make the buying process easy: 11
Follow up customers on a regular basis: 12
TASK 4: Develop and discuss of the implementation of planned marketing mix in the new market with time lines 12
Marketing Mix 12
Conclusion: 13
References: 14
Global marketing
Introduction: Global marketing is those technique of organizing what's all the more coordinating exchanges over national border will make trades that satisfy those destinations of individuals and organizations. It will be those standard gadgets to that worldwide financial Investigation. IKEA arranged their evaluating strategy with comprehension of the overall economy for global marketing. In this perspective for global marketing, they try to make proper use of the auxiliary advertising, email promoting, viral showcasing, web searcher showcasing, pay for each snap showcasing, online systems administration promoting; article promoting, bum showcasing and the highlight showcasing. Finally I bring evidently recognized those fragments of the advancing Mix, those strategy which they take after