Global Marketing Management
Table of Contents
Brand new Matalan in Bangladesh
Company 's Profile:
Matalan is one of the largest and leading clothing retailers offering a comprehensive selection of quality fashion, homeware, ladies, men 's and children 's clothing and footwear in the UK. The company has found in 1970 's by John Hargreaves. Matalan also has an relationship with few designers and brands such as Jeff Banks, Calvin Klein and Farah according to Matalan 's website. Their main competitors are-Primark, Asda (George), Tesco, TKMax etc. Matalan has 200 stores across the UK and continue to work with franchise partner in the middle east, opening 3 new stores in the current financial period, one in Abu Dhabi and second stores in Dubai and Jordan(Matalan.co.uk)
Profit and sales: In this challenging economic downturn Matalan delivered a robust performance and company 's sales for the period were £1,117.5m(2011:1,096.5) a 1.9% increase compared to the previous period, which is boosting result in the current climate. Operating profit, pre exceptional items, of £61.8(2011:£121.0) was a 48.9% decrease on the prior period hugely driven by the tough trading conditions and increased margin pressure. Company invested 17.8m (2011:22.4m) and 4.3m)2011:9.1m) on Property, plant and equipment(PPE) and existing store portfolio and IT system respectively. The company is still forcing on IT and investing money on it.(matalan.co.uk)
1. Macro-environmental analysis of foreign market environment:
Matalan is a strong brand across the UK. The company 's pricing is very affordable appeals to all classes of citizens. It is also very challenging for Matalan to go Bangladesh and launching a Brand new business. Before Launching a business in Bangladesh PESTEL analysis is very necessary to take in to consideration. However Bangladesh is one of the Matalans largest supplier and Matalan can gain completive advantage to set a business in Bangladesh. By doing this
Brand new Matalan in Bangladesh
Company 's Profile:
Matalan is one of the largest and leading clothing retailers offering a comprehensive selection of quality fashion, homeware, ladies, men 's and children 's clothing and footwear in the UK. The company has found in 1970 's by John Hargreaves. Matalan also has an relationship with few designers and brands such as Jeff Banks, Calvin Klein and Farah according to Matalan 's website. Their main competitors are-Primark, Asda (George), Tesco, TKMax etc. Matalan has 200 stores across the UK and continue to work with franchise partner in the middle east, opening 3 new stores in the current financial period, one in Abu Dhabi and second stores in Dubai and Jordan(Matalan.co.uk)
Profit and sales: In this challenging economic downturn Matalan delivered a robust performance and company 's sales for the period were £1,117.5m(2011:1,096.5) a 1.9% increase compared to the previous period, which is boosting result in the current climate. Operating profit, pre exceptional items, of £61.8(2011:£121.0) was a 48.9% decrease on the prior period hugely driven by the tough trading conditions and increased margin pressure. Company invested 17.8m (2011:22.4m) and 4.3m)2011:9.1m) on Property, plant and equipment(PPE) and existing store portfolio and IT system respectively. The company is still forcing on IT and investing money on it.(matalan.co.uk)
1. Macro-environmental analysis of foreign market environment:
Matalan is a strong brand across the UK. The company 's pricing is very affordable appeals to all classes of citizens. It is also very challenging for Matalan to go Bangladesh and launching a Brand new business. Before Launching a business in Bangladesh PESTEL analysis is very necessary to take in to consideration. However Bangladesh is one of the Matalans largest supplier and Matalan can gain completive advantage to set a business in Bangladesh. By doing this
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