Global Marketing Report Business PDF
A business report: Cargill Inc. April 2014
Outline
Executive Summary 3
Introduction 4
Cargill 's supply chain approach 5
Cargill 's targeted markets: the Western and Asian perspective 6
Cargill 's market entry customs and channel strategies 7
Cargill as an American company and and supply chain provenance 9
References 12
Executive Summary
The following business report considers Cargill, a company operating in commodity and direct-consumer distribution markets. Cargill is a company that employs more than 180 000 employees and exports 25% of US wheat and supplies most of the worlds produce like meat, oils and other food produce to consumers.
The company has a vertical supply chain, however with the global trends it becomes more horizontal and joints with famous brands to be down-to-market and answer consumer tastes and preferences. With increasing publicity as a result of globalization, Cargill is more transparent, yet still retains privacy in areas important for its competitive advantage.
Introduction
The company presents the largest private company in USA operating globally since the early 20th century; It has an established distribution channels around the world after the American post-War influence in Asia (Browsler,2005;Cargill,2014) . The company produces and distributes grain, meat, flavors and owns ocean transportation. Most of the company’s activity like distribution and production channels is vertically integrated.
The report will first consider Cargill’s supply chain, with its target markets and strategies of marketing channels and markets. Finally it will move onto issues of supply chain provenance and give main recommendations based on problems presented in the report.
Cargill’s supply chain approach reflects on the nature of a private company. It keeps a very private image of an
Outline
Executive Summary 3
Introduction 4
Cargill 's supply chain approach 5
Cargill 's targeted markets: the Western and Asian perspective 6
Cargill 's market entry customs and channel strategies 7
Cargill as an American company and and supply chain provenance 9
References 12
Executive Summary
The following business report considers Cargill, a company operating in commodity and direct-consumer distribution markets. Cargill is a company that employs more than 180 000 employees and exports 25% of US wheat and supplies most of the worlds produce like meat, oils and other food produce to consumers.
The company has a vertical supply chain, however with the global trends it becomes more horizontal and joints with famous brands to be down-to-market and answer consumer tastes and preferences. With increasing publicity as a result of globalization, Cargill is more transparent, yet still retains privacy in areas important for its competitive advantage.
Introduction
The company presents the largest private company in USA operating globally since the early 20th century; It has an established distribution channels around the world after the American post-War influence in Asia (Browsler,2005;Cargill,2014) . The company produces and distributes grain, meat, flavors and owns ocean transportation. Most of the company’s activity like distribution and production channels is vertically integrated.
The report will first consider Cargill’s supply chain, with its target markets and strategies of marketing channels and markets. Finally it will move onto issues of supply chain provenance and give main recommendations based on problems presented in the report.
Cargill’s supply chain approach reflects on the nature of a private company. It keeps a very private image of an
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