Global Marketing Strategy
Contents Executive summary 2 Introduction 3 Saudi Arabia education 3 Country outlook 4 Demographic of Saudi Arabia 4 Population statistics 4 Economy of Saudi Arabia 5 Key import and export 6 Political and legal environment 6 Industry outlook 7 Growth rate and long term potential. 7 Major product lines/types of market 8 Major consumer/business segments 9 The nature of competition 10 Company marketing strategy 11 Feasibility of our entry mode 12 Strategies for reaching each segment 13 References 16
Executive summary
Introduction
The project which we have assigned is the global marketing strategy and task which we have to accomplish is to check and identify a suitable company and a product /service which will enter in the oversees market .The industry which we chose to take it broad is education industry in which we take University of Lahore as our target company which we have decided to take it abroad our target overseas market is the education industry of Saudi Arabia. Why we chose this part of the world is that recently Saudi Arabia has made number of good changes in their education system by giving permission to enter their and start working on different educational programmes. Before any further proceed here is the background and some of the well renowned universities.
Saudi Arabia education
The kingdom of Saudi Arabia was established in the year 1932. At that time, education in Arabia was meant only for children belonging to the rich class. But Saudi Arabia education system has greatly developed in the recent years. It aims at providing quality education to one and all. There are a number of schools, colleges, universities and academic institutes in Saudi Arabia, that have been established in the recent times. Around 25,00 schools and 11 universities have been set up in the kingdom. King Saud University is the first university that was set up in the year 1957 at Riyadh. Saudi Arabia education offers courses in the
Executive summary
Introduction
The project which we have assigned is the global marketing strategy and task which we have to accomplish is to check and identify a suitable company and a product /service which will enter in the oversees market .The industry which we chose to take it broad is education industry in which we take University of Lahore as our target company which we have decided to take it abroad our target overseas market is the education industry of Saudi Arabia. Why we chose this part of the world is that recently Saudi Arabia has made number of good changes in their education system by giving permission to enter their and start working on different educational programmes. Before any further proceed here is the background and some of the well renowned universities.
Saudi Arabia education
The kingdom of Saudi Arabia was established in the year 1932. At that time, education in Arabia was meant only for children belonging to the rich class. But Saudi Arabia education system has greatly developed in the recent years. It aims at providing quality education to one and all. There are a number of schools, colleges, universities and academic institutes in Saudi Arabia, that have been established in the recent times. Around 25,00 schools and 11 universities have been set up in the kingdom. King Saud University is the first university that was set up in the year 1957 at Riyadh. Saudi Arabia education offers courses in the
References: Author, (2012).Saudi Arabia Education [on-line] Available http://www.mapsofworld.com/saudi-arabia/education/ Author, (2012).From the earliest times to the foundation of Saudi Arabia [on-line] Available http://en.wikipedia.org/wiki/Saudi_Arabia Author, (2012).Demographics of Saudi Arabia [on-line] Available http://en.wikipedia.org/wiki/Demographics_of_Saudi_Arabia Author, (2012).2012 index of Economic freedom [on-line] Available http://www.heritage.org/index/country/saudiarabia Author, (2012). Higher Education [on-line] Available http://www.saudiembassy.net/about/country-information/education/higher_education.aspx Author, (2012) Author, (2012). Emerging Prospects of Higher Education in Saudi Arabia [on-line] Available http://beforeitsnews.com/education/2012/10/emerging-prospects-of-higher-education-in-saudi-arabia-2440700.html Author, (2012) Author, (2012). Company Formation [on-line] Available http://www.startupoverseas.co.uk/starting-a-business-in-saudi-arabia/company-formation.html Author, (2012) Author, (2012). Advertising and promotional strategies[on-line] Available http://www.med.govt.nz/majorevents/events-resource-bank/marketing/advertising-and-promotional-strategies