Global Marketing vs Domestic Marketing
Global Marketing versus Domestic Marketing
Introduction
Marketing is far and wide. Informally or formally, organizations and people engage in various actions that could be called marketing. Marketing deeply influences our everyday lives. Good marketing is the result of careful designing and implementation. Marketing practices are continually being refined and reformed in virtually all industries the chances of success. But marketing excellence is rare and difficult to achieve. Marketing is both a “science” and an “art” – there is stable tension between the creative side and the formulated side of marketing. Domestic marketing takes place within the boundaries of the nation. In a global industry the strategic ranking of competitors in the leading national or geographic markets are basically influenced by their global status. A global organisation is an organisation that functions in more than one country and captures production, R&D, marketing, logistical and financial advantages in its reputation and costs that are not obtainable to other purely domestic competitors.
Research Background
In recent times most of the reputed companies are doing the international marketing and entering to the global market. And also would like to know the effects of global marketing versus domestic marketing. And how they are effective in the current recession and how it helps to recover the recession. In this global village era it is not possible to concentrate only in the domestic market, and to find out what are the strategies they taken for global marketing. And to find out what are the challenges that domestic retailers face in the global market.
Wal-Mart Stores, Inc. one of the leading retailers in the world also ranks as the biggest corporation in the world. Domestically, Wal-Mart owns more than 1.2 million employees, making it the country’s largest nongovernmental company. With unique marketing strategies and good management techniques, Wal-Mart was able to function
Introduction
Marketing is far and wide. Informally or formally, organizations and people engage in various actions that could be called marketing. Marketing deeply influences our everyday lives. Good marketing is the result of careful designing and implementation. Marketing practices are continually being refined and reformed in virtually all industries the chances of success. But marketing excellence is rare and difficult to achieve. Marketing is both a “science” and an “art” – there is stable tension between the creative side and the formulated side of marketing. Domestic marketing takes place within the boundaries of the nation. In a global industry the strategic ranking of competitors in the leading national or geographic markets are basically influenced by their global status. A global organisation is an organisation that functions in more than one country and captures production, R&D, marketing, logistical and financial advantages in its reputation and costs that are not obtainable to other purely domestic competitors.
Research Background
In recent times most of the reputed companies are doing the international marketing and entering to the global market. And also would like to know the effects of global marketing versus domestic marketing. And how they are effective in the current recession and how it helps to recover the recession. In this global village era it is not possible to concentrate only in the domestic market, and to find out what are the strategies they taken for global marketing. And to find out what are the challenges that domestic retailers face in the global market.
Wal-Mart Stores, Inc. one of the leading retailers in the world also ranks as the biggest corporation in the world. Domestically, Wal-Mart owns more than 1.2 million employees, making it the country’s largest nongovernmental company. With unique marketing strategies and good management techniques, Wal-Mart was able to function
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