In my personal opinion it is an EVALUATION CASE.
Using Mckinsey 7S model I came to the below conclusions,
Multi products is having a very innovative strategy which influences its systems to work effectively & efficiently. It is also well structured with skill-full workforce.
Problem faced are mainly in concern of shared values of the staff, lack of trust, conflict of interest, lack of long-term vision & the finances involved in new changes brought forth.
The political & economical conditions of Chile also influence to some extent on the vision & decision making of the company.
Recommendations,
As bob says, the company is doing fine, growing globally at good percentage & innovating at a good pace. Chile getting more stabilized with open markets & trade agreements can be said as a high potential target.
I think I would concentrate more on adding higher value to the staff, more team building, improving their relationship, bringing a sense of togetherness, making a common vision & goal to be achieved by the sales team.