Global media consumption is on the rise because individuals are now operating multiple electronic devices at the same time. An increase in disposable income and a burgeoning middle-class population is driving sales of electronic gadgets such as smartphones, tablets, TVs, notebooks, and PCs. An increase in the use of electronic gadgets and internet penetration has led to an increase in the amount of time spent by users watching online video and driving media consumption. For instance, in the US, people spend about 80 percent of their time on different sources of media such as internet and mobile.
Covered in this Report
This report covers the present scenario and the growth prospects of the Global Programmatic Video market for the period 2014-2018. To calculate the market size, the report takes into account the revenue generated from video advertising through programmatic channels. The report also presents the vendor landscape and a corresponding detailed analysis of the leading vendors in the Global Programmatic Video market. In addition, the report discusses the major drivers that influence the growth of the Global Programmatic Video market.
View our full TOC @ http://bit.ly/1wqD1Rn
Key Regions
EMEA
APAC
Americas
Key Vendors
Adap.tv
BrightRoll Inc.
SpotXchange Inc.
Tremor Video Inc.
Other Prominent Vendors
Adconion Media Group
Convertro
Criteo
Dárriens Media Exchange
Kontera
LiveRail
Microsoft
Platform One
Rocket Fuel
Rubicon Project
StickyADS.tv
TobeMogul
Key Market Driver
Increased Spending on Online Advertising
For a full, detailed list, view our report.
Key Market Challenge
Reliability and Analysis of Big Data
For a full, detailed list, view our report.
Key Market Trend
Rapid Growth in Programmatic Spending
For a full, detailed list, view our report.
Key Questions Answered in this Report
What will the market size be in 2018 and what will the