Global Starbucks
Running head: THE IMPACT OF STARBUCKS CULTURE INTO DOMESTIC CULTURE
The Impact of Starbuck 's culture into domestic Culture
Abstract Nowadays, people can easily buy a cup of coffee at a Starbucks shop, simply find a Starbuck shop to hang out with friends, and conveniently get a fresh breakfast with coffee in the morning. In other words, the existence of Starbuck has changed people lives. However, how can Starbucks successfully go to this far into globalization? What challenges have Starbucks encountered when it exploded its business territory? What impact does Starbucks West culture take into other countries?
After reading the case study of Starbucks by Guffey & Loewy (2011), the authors believe that challenges Starbucks has faced push it to keep improving and growing again and again so there are some key points about how it can cope with challenges. First of all, according to the article Guffey & Loewy (2011), the strategies that CEO of Starbucks, Howard Schultz, has made are successful to overcome the economic recession, such as launching simple drip coffee and Rike Place roast (Guffey & Loewy, 2011, p.380). Therefore, its products, coffee, could be affordable to its customers. Moreover, the CEO was able to realize what situation of economic environment was in and properly adjusted its products ' prices in time. In addition, based on the content by Guffey & Loewy (2011), the CEO has showed his great management talent due to the reason that he focused on the controlling of process of making a coffee to the simplify of six steps and made an attracting advertisement of getting a cup of coffee in the morning through observing its customers ' habit. Furthermore, he concentrated on reducing the unnecessary service, such as abandoning the plan which allow to put customize CD in the store (Guffey & Loewy, 2011, p.401). Finally, through the understanding of article by Guffey & Loewy (2011), the CEO has showed his great leadership
The Impact of Starbuck 's culture into domestic Culture
Abstract Nowadays, people can easily buy a cup of coffee at a Starbucks shop, simply find a Starbuck shop to hang out with friends, and conveniently get a fresh breakfast with coffee in the morning. In other words, the existence of Starbuck has changed people lives. However, how can Starbucks successfully go to this far into globalization? What challenges have Starbucks encountered when it exploded its business territory? What impact does Starbucks West culture take into other countries?
After reading the case study of Starbucks by Guffey & Loewy (2011), the authors believe that challenges Starbucks has faced push it to keep improving and growing again and again so there are some key points about how it can cope with challenges. First of all, according to the article Guffey & Loewy (2011), the strategies that CEO of Starbucks, Howard Schultz, has made are successful to overcome the economic recession, such as launching simple drip coffee and Rike Place roast (Guffey & Loewy, 2011, p.380). Therefore, its products, coffee, could be affordable to its customers. Moreover, the CEO was able to realize what situation of economic environment was in and properly adjusted its products ' prices in time. In addition, based on the content by Guffey & Loewy (2011), the CEO has showed his great management talent due to the reason that he focused on the controlling of process of making a coffee to the simplify of six steps and made an attracting advertisement of getting a cup of coffee in the morning through observing its customers ' habit. Furthermore, he concentrated on reducing the unnecessary service, such as abandoning the plan which allow to put customize CD in the store (Guffey & Loewy, 2011, p.401). Finally, through the understanding of article by Guffey & Loewy (2011), the CEO has showed his great leadership
References: Guffey, M. E. & Loewy, D. (2011). Business communication: Process & product 7th edition. Mason, OH: South-Western Gengage Learning. Thompson, Craig J. and Arsel, Zeynep (2004). The Starbucks Brandscape and Consumers ' (Anti-corporate) Experiences of Globalization, Journal of Consumer, p.1-13. Retrieved from https://ezproxy.callutheran.edu/login url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=15212938&site=bsi-live Izberk-Bilgin, Elif (2008). When Starbucks Meets Turkish Coffee: Cultural Imperialism and Islamism as 'other ' Discourses of Consumer Resistance. Advances in Consumer Research, P.1-4. Retrieved from http://bi.galegroup.com/global/article/GALE|A340442131/53f819e7656b659002aa40e5a3202d20?u=callutheran Retailers, Marketers Focus on Increasing Consumer Connect to beat Slowdown Blues, retrieved on September 27, 2013, from The Economic Times e-paper, from http://bi.galegroup.com/global/article/GALE%7CA340442131/53f819e7656b659002aa40e5a3202d20?u=callutheran