Global: Strategic Management and Analysis
Questions
1. Brief description of the context and of the decision which has to be made.
2. SWOT analysis, including:
• An internal analysis (Strengths & Weaknesses of Illy & Espressamente)
• An external analysis (Opportunities & Threats from the Global Coffee Market).
• A strategic SWOT analysis, crossing internal & external analyses, in order to determine strategic directions for the internationalization of Espressamente.
3. Analysis of each of the 7 foreign markets considered for expansion:
• Cultural distance with Italy
• Market attractiveness (based on most important variables)
4. Analysis of Illy’s competitive strength on each of the 7 foreign markets
5. Recommendation as to the market(s) to prioritize
6. Recommendation of market-entry strategy(ies) for the selected markets.
Questions
1. Brief description of the context and of the decision which has to be made.
2. SWOT analysis, including:
• An internal analysis (Strengths & Weaknesses of Illy & Espressamente)
• An external analysis (Opportunities & Threats from the Global Coffee Market).
• A strategic SWOT analysis, crossing internal & external analyses, in order to determine strategic directions for the internationalization of Espressamente.
3. Analysis of each of the 7 foreign markets considered for expansion:
• Cultural distance with Italy
• Market attractiveness (based on most important variables)
4. Analysis of Illy’s competitive strength on each of the 7 foreign markets
5. Recommendation as to the market(s) to prioritize
6. Recommendation of market-entry strategy(ies) for the selected markets.
Questions
1. Brief description of the context and of the decision which has to be made.
2. SWOT analysis, including:
• An internal analysis (Strengths & Weaknesses of Illy & Espressamente)
• An external analysis (Opportunities & Threats from the Global Coffee Market).
• A strategic SWOT analysis, crossing internal & external analyses, in order to determine strategic directions
1. Brief description of the context and of the decision which has to be made.
2. SWOT analysis, including:
• An internal analysis (Strengths & Weaknesses of Illy & Espressamente)
• An external analysis (Opportunities & Threats from the Global Coffee Market).
• A strategic SWOT analysis, crossing internal & external analyses, in order to determine strategic directions for the internationalization of Espressamente.
3. Analysis of each of the 7 foreign markets considered for expansion:
• Cultural distance with Italy
• Market attractiveness (based on most important variables)
4. Analysis of Illy’s competitive strength on each of the 7 foreign markets
5. Recommendation as to the market(s) to prioritize
6. Recommendation of market-entry strategy(ies) for the selected markets.
Questions
1. Brief description of the context and of the decision which has to be made.
2. SWOT analysis, including:
• An internal analysis (Strengths & Weaknesses of Illy & Espressamente)
• An external analysis (Opportunities & Threats from the Global Coffee Market).
• A strategic SWOT analysis, crossing internal & external analyses, in order to determine strategic directions for the internationalization of Espressamente.
3. Analysis of each of the 7 foreign markets considered for expansion:
• Cultural distance with Italy
• Market attractiveness (based on most important variables)
4. Analysis of Illy’s competitive strength on each of the 7 foreign markets
5. Recommendation as to the market(s) to prioritize
6. Recommendation of market-entry strategy(ies) for the selected markets.
Questions
1. Brief description of the context and of the decision which has to be made.
2. SWOT analysis, including:
• An internal analysis (Strengths & Weaknesses of Illy & Espressamente)
• An external analysis (Opportunities & Threats from the Global Coffee Market).
• A strategic SWOT analysis, crossing internal & external analyses, in order to determine strategic directions