Global Telecommunications Providers: BT's Strategy

SUDERLAND BUSINESS SCHOOL
Global telecommunications providers - BT 's strategy
Module Code: PGBM16

Student Name: Ziheng Zhang
Student No: 129046112
Words:3473
Date: 10/01/2014

Executive summary
British Telecom Group was founded in 1984.It is the UK 's largest telecommunications provider. From the beginning of the 1990s, BT 's ambition is to become the world 's leading telecommunications companies. BT in the development process, through a series of innovative measures enabled enterprises to get out from the traditional business, thus changing the earnings slowdown. This report analyzes the globalization strategy of BT. Through a series of measures, BT in many parts of the world established innovative organizations. Through these measures, BT not only enhance the ability to innovate, but also make the BT in the world to establish a connection, so as to lay the foundation for BT to become a global enterprise. This article from three aspects commented BT 's global strategy. First of all, this article through the analysis of the innovative ability of BT, evaluates its competitiveness. BT should strengthen internal and external innovation to enhance the competitiveness. Secondly, in the process of globalization, the enterprise also should expand the globalization process through a series of enterprise integration. Finally, the article describes the introduction of external technologies for enterprise development in the future importance. BT as a global enterprise should pay attention to the importance of innovation from the strategies.

Table of content

1.0 Introduction 3
2.0 BT 's external innovation and competitiveness 4
3.0 BT 's vertical integration and competitiveness 8
3.1 Global business alliances and mergers 8
3.2 BT 's global venture with AT&T 11
4.0 BT 's Organizational Structure and Strategy 12
5.0 Conclusion 17
References 18

1.0 Introduction
After a hundred years of development, the

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