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Global Trends on Food Tourism

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Global Trends on Food Tourism
Global Trends on Food Tourism
Iñaki Gaztelumendi, Consultant on Food Tourism

FLAVOURS OF THE SILK ROAD International
Conference on Food, Culture and Tourism
BAKU, Azerbaijan, 6-7 September 2012
1

• Presentation
• Global Trends

2

Presenta(on • In recent years gastronomy has become an indispensable element in order to get to know the culture and lifestyle of a territory 3

Presenta(on • Gastronomy embodies all the traditional values associated with the new trends in tourism: respect for culture and tradition, a healthy lifestyle, authenticity, sustainability, experience...

4

Presenta(on • Likewise, gastronomy represents an opportunity to revitalize and diversify tourism, promotes local economic development, involves different professional sectors (producers, chefs, food markets, etc.), and brings new uses to the primary sector.

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Presenta(on • This leading role of gastronomy in the choice of destination and tourism consumption has resulted in the growth of gastronomic offerings based on high-quality local products and the consolidation of a separate market for food tourism.

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Global Trends What are the major global trends and the keys to success that can be observed in the development of food tourism?
• It is a growing market.
• What are food tourist like?
• The territory is the backbone of gastronomic offerings
• The product is the basis of Food Tourism
• Cultural Heritage
• Tradition and Innovation
• Sustainibility
• Cooperation
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Global Trends. It is a growing market • The growth of food tourism worldwide is an obvious fact.
• It is one of the most dynamic segments within the tourism market. 8

Global Trends. Food Tourists • What are food tourist like?

9

Global Trends. Food Tourists • They are tourists who take part in the new trends of cultural consumption. • They are
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