Preview

Global Wine: New vs. Old World

Good Essays
Open Document
Open Document
8146 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Global Wine: New vs. Old World
Global Wining: New vs. Old World
An Analysis of New and Old World Wine Countries
- 1 -
Outline
I. Executive Summary ...................................................................................................................... 3
II. Background................................................................................................................................. 4
III. Industry Analysis: Australia....................................................................................................5-7
A. Challenges ...................................................................................................................7-8
1. Public perceptions
2. Fragmentation of wineries
3. Overproduction
4. Climate
5. Trade regulations
6. Substitutes
7. Education
8. Piracy
B. Porter’s Five Forces...................................................................................................8-10
1. Comparative rivalry
2. Threats of new entrants
3. Bargaining power of buyers
4. Bargaining power of suppliers
5. Threat of substitutes
C. Recommendations ........................................................................................................ 10
IV. Industry Analysis: United States.............................................................................................. 11
A. Challenges ...............................................................................................................12-13
1. Market share
2. Cost of land and labor
3. Highly regulated
4. Fragmented market
5. Substitutes
B. Porter’s Five Forces.................................................................................................13-14
1. Comparative rivalry
2. Threats of new entrants
3. Bargaining power of buyers
4. Bargaining power of suppliers
5. Threat of substitutes
C. Recommendations ........................................................................................................ 15
V. Industry Analysis:


References: Ted Baseler, U.S. Wine Industry Challenges and Opportunities, Wine Business Monthly, December 15, 2005 William Echikson, Frederik Balfour, Kerry Capell, Linda Himelstein, and Gerry Khermouch, Wine War: Savvy New World marketers are devastating the French wine industry, BusinessWeek, September 3, 2001 Agustin Huneeus, Consolidation and the Future of Small, Premium Wineries, Wine Business Monthly, December 15, 2005 Christopher A. Bartlett, Global Wine War 2009: New World versus Old, Harvard Business School, August 13, 2009 Adelaide Data Monitor, Wine in Australia, May, 2010
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Bonny Doon Analysis
    • 1373 Words
    • 5 Pages

    Bonny Doon Analysis

    Traditionally wine was seen as a “pretentious” product in U.S, but by the late 1990’s to early 2000’s, wine started to become a popular social drink for the masses. In addition, the market became more adventurous, demanding unusual “undervalued” wines instead of the traditional wines such as Chardonnay. The adventurousness was driven by “Generation X” and created a significant opportunity for wineries to meet this new unconventional demand. As the industry is still currently in its growth stage, the industry attractiveness is high. Wine is a relatively high margin product, and there is increasing demand domestically and internationally. Because of…

    • 1373 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    BSBMKG416A Assessment Task1
    • 1729 Words
    • 8 Pages

    BSBMKG416A Assessment Task1

    With the slow growth in domestic wine sales, accompanied by an oversupply of wine grapes export markets have become a key driver in sales growth. Watershed has focused its marketing efforts on Asia and in particular China. The high Australian dollar has impeded export growth, however exports remain the primary source of growth for premium wine sales.…

    • 1729 Words
    • 8 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    GLOBAL
    • 298 Words
    • 2 Pages

    GLOBAL

    ****To factor a polynomial means to write the polynomial as a product of prime polynomials.…

    • 298 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    kroger, essay
    • 39938 Words
    • 160 Pages

    kroger, essay

    .11 Industry Overview……………………………………………………………………………13 Five Forces Model………………………………………………………………………………………15 Rivalry Among Existing Firms…………………………………………………………… .16 Threat of New Entrants…………………………………………………………………… .24 Threat of Substitute Products………………………………………………. …………..28 Bargaining Power of Buyers……………………………………………………. ………..30 Bargaining Power of Suppliers…………………………………………………….…

    • 39938 Words
    • 160 Pages
    Good Essays
    Read More
  • Good Essays

    nature and spacial patterns of viticulture
    • 834 Words
    • 4 Pages

    nature and spacial patterns of viticulture

    The global wine industry involves two distinct activities, viticulture and winemaking. Viticulture is the cultivation and harvesting of grapes and winemaking is the production of an alcoholic beverage via the crushing and fermentation of grapes. The spatial distribution of winemaking is now known as to be either old world or new world and the characteristics of these different areas determine the kind of wine and also quality of the wine produced. Looking into the future of the viticulture and winemaking industries the challenges they are expected to encounter are complex.…

    • 834 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Global
    • 1050 Words
    • 5 Pages

    Global

    Maximum Ride or Max for short has many things to accomplish in order to survive. Max wants to be a good leader and take care of her flock after Jed their former guardian had gone missing. Max's flock is made up of six avian hybrids or in normal english half bird half human mutants. The people in the flock are Max who is fourteen, Fang who is also fourteen, Iggy who is fourteen too, Nudge who is eleven, The Gasman who is eight, and Angel who is six. Max's flock also has special powers they all can fly and have hawk like vision except for Iggy who went blind in an experiment at the school where the white coats wante him to have night vision but the experiment went wrong and he became blind. Well, the flock has more powers too, Angel can read minds, and the rest of the flock has the strength of a grown man. You might be wondering why kids are living on their own when they have parents to look after them. But the thing is that the flock was created by a group of mad scientists who worked at a place called School. At the school when the flock were still babies they injected avian (bird) genetics into them, that's how they can fly and see so well. Anyway the flock may be able to fly but there were caged at the school and the place was horrible; death would come as a blessing if you lived there. Also there were Erasers , Erasers were humans that could transform into wolves and attacked the flock. That's where Jeb came in , Jeb helped the flock escape from the school and took care of them leaving his son Ari who was three when he left but now is seven and was…

    • 1050 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Navigating the Global
    • 1445 Words
    • 6 Pages

    Navigating the Global

    As one navigates through an ever changing and unknown world it becomes difficult for one to distinguish between the global and the local. For individuals the global can become the local or the local may become the global at once. As a conscious choice one must decide whether to accept, warily acknowledge or wholly retreat from the ‘new world.’ These notions and concepts are explored widely within Sophia Coppola’s 2003 film ‘Lost In Translation.’ As the two central protagonists Bob and Charlotte navigate through the unknown jungle of Tokyo they find each other hauntingly similar and form a bond, which exposes many truths. Furthermore these notions of navigation through knowledge, values and culture are expressed in Ang Lee’s 2012 theatrical motion picture ‘Life of Pi,’ Derek Walcott’s poem ‘A Cry From Africa,’ Kanye West’s popular culture commentary ‘Who Will Survive in America?’ and Jan Nederveen Pieterse’s complex essay ‘Globalisation as Hybridisation.’…

    • 1445 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Global
    • 427 Words
    • 2 Pages

    Global

    Since the establishment of civilization as a result of the Neolithic Revolution, Belief Systems have been a means for established, orderly ways for groups or individuals to deal with issues of life, death, and the relationship of mankind to his fellow man. A Theme essay will ask you to be able to focus on the major beliefs of these systems, their key individuals and any basic codes of behavior connected with them.…

    • 427 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Export of Wine to Malaysia
    • 4371 Words
    • 18 Pages

    Export of Wine to Malaysia

    |Contents |Page | |Executive summary of main findings of report .................................... |3 | |Introduction to the report ................................................................. |4 | | |5 - 11 | |Product/service and brief company background including why it might consider overseas expansion | | |............................................................. | | |What are Rosé s | | |Examples of some Australian Rosé s | | |The Yarra Valley and Yarrawood Estate Pty Ltd | | |Malaysia and Wines; The Export Market Target | | |Malaysia and Wines; Market Trends | | |Malaysia and Wines; Market Opportunities | | |Malaysia and Wines; A Competitive Environment | | |Malaysian Importing, Distribution, Wholesaler Companies |…

    • 4371 Words
    • 18 Pages
    Powerful Essays
    Read More
  • Good Essays

    Global
    • 1107 Words
    • 5 Pages

    Global

    1. People have also begun to link global warming to the sun in the last decade. The views of David Bellamy, a conservationist, and Dr Sami Solanki, the director of Max Planck Institute for Solar System Research, include that the majority of people are seeing global warming in the wrong light and that the brightness of the sun is directly related to the warming of the Earth in the last century (Leidig and Nikkhah 1). The sun is a popular resource for natural cause of global warming, but there are scarce amounts of evidence on this information. Sallie Baliunas, an astrophysicist, believes that the sun is the main culprit of global warming, and that its varying activity is the cause for the global warming. As a strong scientist of her field, Baliunas supports her opinion with many statistics that prove that the sun does cause changes in the earth's climate. However, by stating that the sun is the only reason for global warming, she is quite a biased individual. The evidence presented by these scholars is very influential in the scientific community, contradicting the mainstream idea that humans are to blame; this is negative upon the goal of the people trying to stop global warming.…

    • 1107 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    The New Global World
    • 2365 Words
    • 10 Pages

    The New Global World

    * Legal system derived from common law: settles disputes on a local level with judges…

    • 2365 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    global
    • 302 Words
    • 2 Pages

    global

    1. Describe three different forecasting applications at Hard Rock. Name three other areas in which you think Hard Rock could use forecasting models. -Point-of-sale system (POS), which captures transaction data on nearly every person who walks through a cafe's door. The sale of each entrée represents one customer.…

    • 302 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Relationship Between Global and Local in Globalization
    • 978 Words
    • 4 Pages

    Relationship Between Global and Local in Globalization

    Globalization is the process by which different individuals, states, regions, societies and cultures have become integrated through a global network. This can be categorized as either political which includes global leadership, formation of regional bodies, Economic globalization which includes trade, communication, transportation and social globalization which includes religion, education among others. Due to the dynamic nature of globalization, states and individuals have found it necessary to adapt to the different changes in order to survive. Thus it has become evident that globalization has affected the society both at global level and at local level. This paper will focus on the relationship between the global and the local in globalization with examples in the political, economic and social areas.…

    • 978 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    SM0269 Assignment AlexandrosNathanailidis 8 January 2015
    • 8486 Words
    • 49 Pages

    SM0269 Assignment AlexandrosNathanailidis 8 January 2015

    References: Tunisia is the geographically smallest country in North Africa; however, with a population of…

    • 8486 Words
    • 49 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Local vs Global
    • 693 Words
    • 3 Pages

    Local vs Global

    A few years ago, Thomas Friedman eloquently said that "the world is flat." Technology and globalization have made commerce a far more level playing field than it was many decades ago. The internet has unlocked opportunities, giving businesses access to previously unreachable customers. There's a sense of equal opportunity in markets, with geographical and historical knowledge becoming more and more irrelevant. From business schools to boardrooms, building global leaders has been identified as a crucial factor for organizational growth. That makes sense when competition can come from anywhere. Being globally-focused is now a prerequisite for survival.…

    • 693 Words
    • 3 Pages
    Satisfactory Essays
    Read More

Related Topics