As the domestic market gradually matures, it is essential for a corporation in developed country to extend its market. The invisible pressure behind this phenomenon originates from keen competition with other companies, especially multinational enterprises possessing a large amount of capital. Gradually, the sum of profits decreases and the stockholders ' grievances escalate. As a result, the board has to search for the solution to mitigate the clash. Facing this challenge, corporations attempt to sell products to consumers in emerging markets because these potential customers are many times greater than domestic consumers. Moreover, globalization transubstantiates not only the field of market but also the formation of industry.
As the domestic market gradually matures, it is essential for a corporation in developed country to extend its market. The invisible pressure behind this phenomenon originates from keen competition with other companies, especially multinational enterprises possessing a large amount of capital. Gradually, the sum of profits decreases and the stockholders ' grievances escalate. As a result, the board has to search for the solution to mitigate the clash. Facing this challenge, corporations attempt to sell products to consumers in emerging markets because these potential customers are many times greater than domestic consumers. Moreover, globalization transubstantiates not only the field of market but also the formation of industry.