Globalisation was a word lacked from most vocabulary until 1980s when the global culture started to form. Technology advanced and the world transformed, from stretches of lands separated by water to the global community. Passer-byers on a street in a major city may see globalisation everyday, anything from billboards advertising coca-cola to an import car, has “Globalisation!” written all over it.
Globalisation can help us explain how the world is changing. It is a process which has changed society and the way people live. Throughout history there are individuals who have been unemployed and hence stressed out. Workers can blame poor effort in application letters, oblivious to the fact that the world is in recession. They are unable to explain failure, if only they possessed a “sociological imagination”, a term coined by American Sociologist, C. Wright Mills. Others find a job with ease in the midst of an economic boom. They congratulate themselves, without the knowledge that some astronomical figure also got the job. Changes in society explaining events within an individuals life is, the sociological imagination. These examples describe external forces shaping the lives of the individual. A major external force affecting individuals through modern society is globalisation. Globalisation is a key concept used by a sociological imagination to explain modern trends of biography. It is used to distinguish between social issues and private matters. The study of globalisation reveals many truths, the world is getting smaller, closer and individuals are being influenced and affected by various players of globalisation.
Information is spread across the globe so fast that the world seems smaller and a trend of society to be influenced by other cultures is imminent and consequently the world forms a global culture. The individual has been empowered by an increase in freely known knowledge. Globalisation has increased the
References: Mills, C. W. (1959). Excerpt from C. Wright Mills, The Sociological Imagination. Available: http://www.camden.rutgers.edu/~wood/207socimagination.htm. Last accessed 14 oct 2008. Hulin, C. L. Brett, J. M., Drasgow, F. (2002). The Psychology of Work: Theoretically Based Empirical Research. New York: Lawrence Erlbaum Associates. p147-150. Faragher, E. B., Cass, M., Cooper, C. L. (2005). a meta-analysis. The relationship between job satisfaction and health: a meta-analysis The relationship between job satisfaction and health. 1 (1), p15-23. Giddens, J. (2003). Runaway World: How Globalization is Reshaping Our Lives. London: Taylor & Francis. p6-9. Arnett, J. J. (2002). The Psychology of Globalization. Amercian Psychologist. 57 (10), p744-781.