Globalizaiton
Balancing the Paradox of Localization and Globalization: Research and Analyze the Levels of Market Involvement for Multinational Carmakers in China’s Market
Authors:
Chen Jun Jiao Zhiqiang
Tutors:
Dr. Philippe Daudi, Dr. Mikael Lundgren
Program:
Master's Programme in Leadership and Management in International Context
Subject: Level and semester:
Master’s Thesis Masterlevel Spring 2008
Baltic Business School
CHEN Jun &JIAO Zhiqiang
16/05/2008
Acknowledgements
Our Personal Thanks
We want to thank the following people for their continued supports throughout this programme and their help in writing this thesis. Without their help, this thesis would not have been possible.
In the first place, we would like to give thanks to our professor, Dr. Philippe Daudi for his supervision, advice, and guidance all through this research. Above all and the most needed, he provided us great encouragement and support in various ways.
We also sincerely appreciate Mr. Mikael Lundgren for his encouragement, supervision, constructive suggestions and professional advices to us during the research. His crucial contribution to the thesis is of great significance. His involvement with his originality has triggered and nourished our intellectual maturity.
2
CHEN Jun &JIAO Zhiqiang
16/05/2008
Abstract
Field: Master thesis in change management
Number of Pages:
94
Title:
Balancing the Paradox of Localization and Globalization: Research and Analyze the Levels of Market Involvement for Multinational Carmakers in China’s Market
Authors:
Chen Jun & Jiao Zhiqiang
Supervisor:
Mikael Lundgren, Baltic Business School, Kalmar, Sweden
Submission Date:
16th May, 2008
3
CHEN Jun &JIAO Zhiqiang
16/05/2008
Executive Summary: Multinational Corporations (MNCs) are facing the paradox of globalization and
Authors:
Chen Jun Jiao Zhiqiang
Tutors:
Dr. Philippe Daudi, Dr. Mikael Lundgren
Program:
Master's Programme in Leadership and Management in International Context
Subject: Level and semester:
Master’s Thesis Masterlevel Spring 2008
Baltic Business School
CHEN Jun &JIAO Zhiqiang
16/05/2008
Acknowledgements
Our Personal Thanks
We want to thank the following people for their continued supports throughout this programme and their help in writing this thesis. Without their help, this thesis would not have been possible.
In the first place, we would like to give thanks to our professor, Dr. Philippe Daudi for his supervision, advice, and guidance all through this research. Above all and the most needed, he provided us great encouragement and support in various ways.
We also sincerely appreciate Mr. Mikael Lundgren for his encouragement, supervision, constructive suggestions and professional advices to us during the research. His crucial contribution to the thesis is of great significance. His involvement with his originality has triggered and nourished our intellectual maturity.
2
CHEN Jun &JIAO Zhiqiang
16/05/2008
Abstract
Field: Master thesis in change management
Number of Pages:
94
Title:
Balancing the Paradox of Localization and Globalization: Research and Analyze the Levels of Market Involvement for Multinational Carmakers in China’s Market
Authors:
Chen Jun & Jiao Zhiqiang
Supervisor:
Mikael Lundgren, Baltic Business School, Kalmar, Sweden
Submission Date:
16th May, 2008
3
CHEN Jun &JIAO Zhiqiang
16/05/2008
Executive Summary: Multinational Corporations (MNCs) are facing the paradox of globalization and