Globalization
Globalization and the mediated spread of the western ideal.
Introduction. 1 Theoretical framework 1 Media imperialism. 1 Westernization 2 McDonaldization 2 Hyperconsumption. 3 Show description. 3 Analysis. 4 Disclusion. 5 Bibliography. 7
The western concept of a perfect body has been spread all over the world through media imperialism of the beauty industry. How has globalization affected the global body images and what consequences can it have?
I will discuss how westernization, mainly through media imperialism, has contributed to the body image of modern age and how the global flows have influenced the homogenization of it.
Introduction.
Many industries in America specializes in products too create the perfect body for women. The Trends they are selling are now sold not only in the U.S. but also in other countries. The trends reached first to Europe but was later expanded to the East and other areas through the medicalization.
Theoretical framework
Media imperialism.
Media imperialism is seen as a sub-culture of the process where a culture is imposing themselves more or less awarded, on other cultures. The consequences of cultural imperialism are that it is destroying other cultures.
The west, specially the U.S is dominating the less developed countries, with their media technology such as movies produced in Hollywood, TV-shows, books etc. these things was seen as they were imposing themselves on the less developed countries. The effect was not only on the media but also in the process of shaping the culture. It is not only the less developed nations that are affected by the media imperialism from the U.S but the whole world.
Jeremy Tunstall is the author of the books “The media are America” and “The media were American: US mass media in decline” this is showing the point of media imperialism very well. Tunstall is pointing that America has a huge influence of the media peaked in the
Introduction. 1 Theoretical framework 1 Media imperialism. 1 Westernization 2 McDonaldization 2 Hyperconsumption. 3 Show description. 3 Analysis. 4 Disclusion. 5 Bibliography. 7
The western concept of a perfect body has been spread all over the world through media imperialism of the beauty industry. How has globalization affected the global body images and what consequences can it have?
I will discuss how westernization, mainly through media imperialism, has contributed to the body image of modern age and how the global flows have influenced the homogenization of it.
Introduction.
Many industries in America specializes in products too create the perfect body for women. The Trends they are selling are now sold not only in the U.S. but also in other countries. The trends reached first to Europe but was later expanded to the East and other areas through the medicalization.
Theoretical framework
Media imperialism.
Media imperialism is seen as a sub-culture of the process where a culture is imposing themselves more or less awarded, on other cultures. The consequences of cultural imperialism are that it is destroying other cultures.
The west, specially the U.S is dominating the less developed countries, with their media technology such as movies produced in Hollywood, TV-shows, books etc. these things was seen as they were imposing themselves on the less developed countries. The effect was not only on the media but also in the process of shaping the culture. It is not only the less developed nations that are affected by the media imperialism from the U.S but the whole world.
Jeremy Tunstall is the author of the books “The media are America” and “The media were American: US mass media in decline” this is showing the point of media imperialism very well. Tunstall is pointing that America has a huge influence of the media peaked in the
Bibliography: [ 1 ]. Ritzer, 2010, High-tech global flows and structures; Media were American, Global a basic text, page 285. [ 2 ]. Ritzer, 2010, High-tech global flows and structures; Media were American, Global a basic text, page 285. [ 3 ]. Ritzer, 2010. Glossary [ 4 ] [ 5 ]. Ritzer, 2010. Glossary [ 6 ] [ 7 ]. Ritzer, 2010, global cultures and cultural flows: Mcdonaldization, Global a basic text, page 264.