The idea of taking away your business and investing funds from domestic market to international market, with the exchange of ideas, culture and knowledge is known as globalization. Globalisation is the process of involving economic integration; it involves the transfer of policies, transfer of people, cultural diversity, and transmission of knowledge across borders, relations.it is the process of making world shorter and making things moves closer to each other. Somebody sitting on one side has to world and having mutual interest can interact with other with somebody sitting in other part of the world. Al-Rodhan, R.F. Nayef and Gérard Stoudmann. (2006). Definitions of Globalization: A Comprehensive Overview and a Proposed Definition. pg 3. Globalisation is a fluid process that is constantly changing with the development of human life.
In today's universe of business, internationalization and globalization are connected in the preparation of organizations in stretching their business to different parts of the world. The organization's reasoning is to achieve elevated amount of targets, access to new plans and transforming new items ( hollensen, 2007:5).
Not all organizations have the capacities, even with the availability to think comprehensively as it obliges quality to help the expanding intensity because of the globalisation as organizations confronting the hardest rivalry they have ever known (Kotler, 2008:5 16). SME's don't dependably succeed in thinking all inclusive, more often than not due to their size keeping them from stretching their business over the world, as they may not have the obliged abilities, pieces of the pie and are insufficient effective to set a worldwide technique (knight 2000: 12-13).
One model has been produced which demonstrates in the most exact way, how Sme's need to respond. The nine vital windows model has been created to plainly comprehend circumstance of organization (Solberg 1997:9). Organizations