Batch – R3
- Ayushi Kansal (13609122)
Bhuvnesh Kothar (13609123) Priya Choubey (13609142)
Smarth Kakkar (13609155)
EXECUTIVE SUMMARY
Lifestyle has a great connection with the apparel segment in retail industry. So whenever we talk about lifestyle it automatically indicates towards apparel and visa-versa. As we all know that in India organized retail is in boom and booming sector always keep a lots of scope and opportunity, these are the main cause fir to enter in retail industry. A/C to my point of view I think there is a lot of work to do in operation and I was fortunate enough that I got my project on operation only in Globus Stores Pvt. Ltd. That is “Store operation”. In retail there are so many fields like Apparel, Electronic (White products), Grocery, confectionary, Pharmaceutical etc.
Globus has started its journey as a chain of Departmental store but as soon as it launched its first store in Indore, they found an innovative idea to cover the next market with the specialty store instead of departmental store. So they open there next store as a specialty store of apparel segment. This story of 1998, now in 2008 Globus has its 25 functional store and 100 in queues to come in existence in next 2-3 years. As Globus aspires to be ‘the’ iconic youth fashion brand in the country, with the help of its two own brand Globus & F21, It has became a well known apparel store among its target audience of youth.
The project store operation was all about
1) To study all the content under the function of store operation.
2) Watch out what is going on in practice and how it is performed?
3) Match all these with the Store operation manual.
4) Study the