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Gloria Jeans Coffee Marketing

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Gloria Jeans Coffee Marketing
5/12/2014

Marketing Essays - Gloria Jean Coffee

Free Essays[1] - Marketing Essays[2]
Gloria Jean Coffee
The following report analyses the coffee industry of Gloria Jeans Coffee in regard to its competitive position in the market. Gloria Jeans is a premium coffee maker that focuses on franchising their business to locals.
Gloria Jean’s Coffee History
In 1979, Gloria Jean Kvetko founded Gloria Jean’s Coffees with her first outlet opened in
Chicago, USA, selling coffee and gifts.
1n 1996, Jireh International Pty Ltd, founded by Nabi Saleh and Peter Irvine, purchased the rights to franchise Gloria Jean 's Coffees in Australia. Together, they opened their first Gloria
Jean’s Coffee in Miranda, Sydney, and then in Eastgarden, Sydney, two week later.
Gloria Jean’s Coffees is known for its signature range of hot and cold coffee drinks including traditional espresso and ice blends; coffee beans, specialty teas, pastries and coffee accessories.
(Wikipedia - The Free Encyclopedia 2008)
Gloria Jean’s Coffee then moved to franchising in 1998, and opened 185 stores within 6 years where all are locally owned and operated by more than 100 franchisees. By 2003, Gloria Jean’s
Coffee has established stores in every state of Australia.
Jireh International Pty Ltd in 2005 purchased the rights to the Gloria Jean 's Coffees brand for all international countries except USA and Puerto Rico, to further expand the brand name. They won numerous awards such as Australian Franchisor of the Year (2005), Franchise Export Award of the Year (2006), Food Franchisor of the Year 2007 and the Western Sydney Exporter Award
(2007). (Wikipedia - The Free Encyclopedia 2008)
Recently, Gloria Jean’s Coffee Australia is being accused by gay societies by supporting Mercy
Ministry, an organization that supports anti-gay where 10 cents from every Gloria Jean 's cappuccino was donated to the charity Mercy Ministries. This causes concern among gay societies where they feel threatened


References: Australia. 2005. http://www.exploringabroad.com/regions/australia.htm(accessed May 4, 2008) Australia today. n.d. http://www.visalogic.net/Australia_Australian-Economy_pie.aspx? t=2&t2=82(accessed May 4, 2008) http://findarticles.com/p/articles/mi_qa3908/is_200306/ai_n9272806 (accessed May 4, 2008) Burritt http://www.bloomberg.com/apps/news?pid=20601109&sid=a08JuUP7J6RY&refer=home (accessed May 6, 2008) Crikey - Borders passes the hat for anti-gay, pro-life charity. 2007. http://www.crikey.com.au/Politics/20071114-Borders-between-charity-and-Hillsong-churchthin-.html(accessed May 15, 2008) Drinman, J., and D http://www.rirdc.gov.au/pub/handbook/coffee.html (accessed May 4, 2008) Franchise Business - Gloria Jean 's Coffee franchise overview overview_z62926.htm (accessed May 3, 2008) Eselius, E., J.D http://www.johnson.cornell.edu/parkercenter/docs/studentresearch/1997_spring/sbux.pdf(accessed May 15, 2008) Flanagan, R., and G. Norman. 1993. Risk Management and Construction. Blackwell Publishing Franchising.com - Gloria Jean 's Coffees Food Franchise Opportunity http://www.franchising.com/gloriajeanscoffee (accessed May 1, 2008) Gee http://www.baristabasics.com.au/article.asp?AID=49 (accessed May 5, 2008) Gloria Jean’s Coffees – About Gloria Jean’s Coffees (accessed April 27, 2008) Gloria Jean’s Facility - Gloria Jean 's Roasting Facilities http://www.gloriajeanscoffees.com/pages/content.asp?pid=11 (accessed April 27, 2008) Gloria Jeans Archives - 100% Australian now taking on more of the World http://www.gloriajeanscoffees.com.au/pages/content.asp?pid=104 (accessed April 27, 2008) Gloria Jeans Gourmet Coffee (accessed May 6, 2008) Hanson, D, Dowling, PJ, Hitt, MA, Ireland, RD & Hoskisson, RE 2005, Strategic management: Hot Drinks in Australia. 2008. http://www.euromonitor.com/Hot_Drinks_in_Australia (accesed May 5, 2008) Hoffman, O. 2006. Specialist coffee shops in Australia see vigorous expansion. http://www.euromonitor.com/Specialist_coffee_shops_in_Australia_see_vigorous_expansion (accessed May 5, 2008) InterestAlert.com - Diedrich Coffee Reports Third Quarter Results. 2008. http://interestalert.com/story/04210000aaa00b40.prn/print/RETAIL01/retail.html&S=siteia (accessed May 3, 2008) Johnson, G, K Scholes & R Whittington (eds), 2004, Exploring corporate strategy: [text and cases], 7th edn, Financial Times Prentice Hall, Harlow. Kembell, B., M. Hawks, S. Kembell, L. Perry and L. Olsen. 2002. Catching the Starbucks Fever. http://www.academicmind.com/unpublishedpapers/business/marketing/2002-04-000aagcatching-the-starbucks-fever.html.(accessed May 6, 2008) LiveMint - Tried Barista, Cafe Coffee Day; now sip at Gloria Jean’s http://www.livemint.com/2007/12/10173913/Tried-Barista-Cafe-Coffee-Day.html (accessed May 2, 2008) Martin. I. 2005. Starbucks. (accesed May 5, 2008) McDonald 's Coffee Nation Master – Gloria Jean’s. 2007. http://www.nationmaster.com/encyclopedia/GloriaJean 's (accessed May 5, 2008) http://www.ukessays.com/essays/marketing/gloria-jean-coffee.php http://www.bandt.com.au/news/77/0c035677.asp?print=true (accessed May 5, 2008) Sadhwani, B (accessed May 1, 2008) Simeon http://www.gloriajeanscoffees.com.au/pages/content.asp?pid=96(accessed May 4, 2008) The Political / Legal / Regulatory Environment http://www.witiger.com/internationalbusiness/politicalenvironment.htm(accessed May 4, 2008) Wealth Creator Magazine - Peter Irvine and Nabi Saleh: The Glory of the Bean. 2006. http://www.wealthcreator.com.au/peter-irvine-nabi-saleh-gloria-jeans.htm (accessed May 2, 2008)
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