Western Governors University
What is globalization? Globalization, “refers to processes of international integration arising from the interchange of world views, products, ideas, and other aspects of culture” (Merriam-Webster, 2014). Since the 1980’s the impact of globalization has been on the rise. Western cultures are bringing about new ways of culture while indigenous people are modifying their traditional ways to western civilization. I will be discussing two non-western cultures and the effects of globalization. The two cultures that will be discussed are the Zimbabwean and Japanese cultures (Watson, 2006). McDonald’s began in 1954 in Los Angeles where it was known as just a cheap, clean, burger joint. Ray Kroc who was a salesperson wanted to expand this concept and signed a contract with the owners (Koetse, 2012). In 1971, McDonalds made its way to Japan where it began to introduce western fast food. Some of the challenges that they faced were the menu items, which rice was not offered as part of the menu (Koetse, 2012). The taste of the food was not of tradition for the Japanese and was considered a snack rather than a meal. The “table manners at McDonald’s “was not of Japanese tradition. At McDonald’s people ate while standing instead of tradition of everyone sitting and eating together with chopsticks and not their hands. Sharing meals in the Japanese culture is a big part of their tradition as it brings a sense of togetherness. Hamburgers, bread and fries are hard items to share among a family (Koetse, 2012). Prior to the start of McDonald’s, Japan’s culture when it came to meals was sitting all together and eating with chopsticks. In addition, having rice served at every meal was considered the main course while meat with meals was not something of tradition (Koetse, 2012) The Japanese used several decorative bowls to eat from instead of just one and made sure to hold them with both hands. The
References: Koetse, M. (2012). From big mac to rice burger- globalization: McDonald 's in japan. Retrieved from http://www.manyakoetse.com/from-big-mac-to-rice-burger-globalization-mcdonalds-in-japan/ Merriam-Webster Dictionary, 2014 Muyale-Manenji, F. (1998). The effects of globalization on culture in Africa in the eyes of an African woman. Retrieved from http://www.oikoumene.org/en/resources/documents/wcc-programmes/public-witness-addressing-power-affirming-peace/poverty-wealth-and-ecology/neoliberal-paradigm/the-effects-of-globalization-on-culture-in-africa-in-the-eyes-of-an-african-woman Ting Tooney,S.(1998)Conflict, Communication And Culture. California; Mayfield Publishing. Watson, J. (2006). Golden arches east: McDonald 's in East Asia. Stanford: