2. Target Group: Dieters that are looking for a new fad or quick solution to losing weight. Celiac disease can affect all age groups at anytime during the life span. Anyone that may be experiencing any of the symptoms listed after eating wheat products should consult their physician. Parents that have children who seem to have malabsorption should consult their physician.
3. Visuals and text:
What is Gluten?
Gluten is a protein composite found in foods processed from wheat, barley, and rye among other carbohydrates. Wheat has three layers: the bran, the nutrient-rich germ and the endosperm filled with starch and proteins. The important proteins in wheat, barley, and rye are glutens.
What Does Gluten Do?
• Gives elasticity to dough: Gluten provides bread with the chewy texture.
• Helps bread to rise: Gluten keeps the gases that are released during fermentation in the dough, so the bread is able to rise before it is baked.
• Maintain the shape of bread: Gluten firms up when it is cooked and with the help of starch it ensures the bread keeps its shape.
• Has an absorbent quality: Gluten allows breads to absorb broth. Because of this feature, gluten is used in a vegetarian diet as imitation meat.
Grains that do NOT Contain Gluten:
• Wild Rice
• Corn
• Buckwheat
• Millet
• Amaranth
• Quinoa
• Teff
• Oats
• Soybeans
• Sunflower seeds
Foods that Contain Gluten:
See Attached Photo – 3D Visual
(Pasta bag, Cookie bag, Bread bag)
Facts:
• Treatment for celiac disease is a life-long gluten free diet
• 1 out of 133 people in the U.S. have been diagnosed with celiac disease
• 1% of healthy average Americans are affected by celiac disease
• 97% of the population is undiagnosed
• People with a family member with celiac disease are at greater risk for developing this disease
• Women are affected more often than men
Fad:
• Gluten is associated with Carbohydrates. Due to the
Bibliography: Coeliac disease. (n.d.). Retrieved March 19, 2012, from http://en.wikipedia.org/wiki/Celiac_disease Boyles, Salynn WebMD. (2011, June). Celiac Disease Symptoms. In Celiac Disease Health Center. Retrieved from http://www.webmd.com/digestive-disorders/celiac-disease/celiac-disease-symptoms J Storrs, Carina. (2011, April). Will a gluten-free diet improve your health? Retrieved from http://www.health.com/health/article/0,,20479423,00.html Celiac Disease Zegee.com (Host). (2008, January 21). What is Gluten? Celiac Disease? [Video File]. Retrieved from http://www.youtube.com/watch?v=gC3tL4uvpAY Celiac Disease Facts and Figures