Gm Research Paper
INTRODUCTION
General Motors Company (GM) is known as one of the world’s top automakers that do business in more than 157 countries. By providing quality vehicle security, and information services, GM is always listed as one of the best choices that customers from different ages and social classes tend to pick. But recently, due to poor management decision, the recession of 2008, and its inability to be flexible to change and the loss of market share to foreign competitors, GM filed for Chapter 11 reorganization Bankruptcy in 2009. But after the reorganization, the company is slowly getting back on track and recently has shown growth.
This research paper focuses on four sections of GM: production strategy, marketing, financial analysis and SWOT analysis. Section one depicts the production strategy. Design globally, manufacture everywhere, and sell everywhere are the most important goals that the company wants to reach. This paper discusses what production strategy GM is using and developing not only to satisfy its own customer’s needs but also benefit the company from reducing costs at the same time. Section two focuses on the marketing of GM. Marketing plays an important role to achieve company’s goals, objectives and it is even more pertinent in the sales of motor vehicles. They design different types of cars aimed toward individuals based on their income, age, family and occupation. This research paper mentions what types of marketing strategies are used by GM and how it affects its reputation and the financial outcome of these marketing strategies.
Section three focuses on the financial side of GM, a financial analyst will examine a company’s financial statements, such as balance sheets (asset, liability and stockholders equity) income statements (revenues and expenses) and Statements of Cash flow (cash inflows and outflows activities), using financial ratio to determine the company’s profitability, solvency, liquidity and stability. The next step is
General Motors Company (GM) is known as one of the world’s top automakers that do business in more than 157 countries. By providing quality vehicle security, and information services, GM is always listed as one of the best choices that customers from different ages and social classes tend to pick. But recently, due to poor management decision, the recession of 2008, and its inability to be flexible to change and the loss of market share to foreign competitors, GM filed for Chapter 11 reorganization Bankruptcy in 2009. But after the reorganization, the company is slowly getting back on track and recently has shown growth.
This research paper focuses on four sections of GM: production strategy, marketing, financial analysis and SWOT analysis. Section one depicts the production strategy. Design globally, manufacture everywhere, and sell everywhere are the most important goals that the company wants to reach. This paper discusses what production strategy GM is using and developing not only to satisfy its own customer’s needs but also benefit the company from reducing costs at the same time. Section two focuses on the marketing of GM. Marketing plays an important role to achieve company’s goals, objectives and it is even more pertinent in the sales of motor vehicles. They design different types of cars aimed toward individuals based on their income, age, family and occupation. This research paper mentions what types of marketing strategies are used by GM and how it affects its reputation and the financial outcome of these marketing strategies.
Section three focuses on the financial side of GM, a financial analyst will examine a company’s financial statements, such as balance sheets (asset, liability and stockholders equity) income statements (revenues and expenses) and Statements of Cash flow (cash inflows and outflows activities), using financial ratio to determine the company’s profitability, solvency, liquidity and stability. The next step is