Gm Volt Essay
Executive Summary
GM plans to release a new 5 door sedan, extended range electric vehicle which will be known as the Volt, a promotional image can be seen on the report title page.
Our goal is to achieve 100% customer satisfaction so our focus will be on product quality; The Chevy Volt, an advanced technology with standard equipment features. We will be the first automobile company to enter this specific industry so to take advantage of our launch of the most fuel efficient car that we will do substantial promotion to gain maximum market share before any competitors arise.
Our geographical location of the market will initially be California, Washington D.C., New York, New Jersey, Connecticut, Michigan and Austin, Texas. We will be advertising the quality of our vehicle and our target market will include Canada and China
The sale price of the Chevy Volt is $39,000 plus qualified buyers can take advantage of a tax credit or buy the car through a lease program.
Our expected market share will grow most rapidly in the first 2 years. By integrating all media messages, we intend to describe the Volt as a disruptive breakthrough invention. Only certified registered dealers can sale the Chevy Volt.
Electric vehicles are going to be the dominant automotive technology of the future so we expect to take a strong leadership position in this leasing electric technology.
TABLE OF CONTENTS
1. MARKETING SITUATION 1
1.1. Market Description 2
2. PRODUCT PREVIEW 3
2.1. Competitive Review 4
2.2. Channels and Logistics Review 6
3. UNIQUE CHARACTERISTICS OF THE MARKETING ENVIRONMENT..........6
4. SITUATION ANALYSIS 7
4.1. SWOT Analysis 7
5. MARKETING OBJECTIVES 10
6. MARKETING STRATEGY 11
6.1. Product Strategy 11
6.2. Pricing Strategy 11
6.3. Promotional Strategy 11
6.4. Distribution Strategy 11
7. MARKETING PROJECTIONS 12 7.1
GM plans to release a new 5 door sedan, extended range electric vehicle which will be known as the Volt, a promotional image can be seen on the report title page.
Our goal is to achieve 100% customer satisfaction so our focus will be on product quality; The Chevy Volt, an advanced technology with standard equipment features. We will be the first automobile company to enter this specific industry so to take advantage of our launch of the most fuel efficient car that we will do substantial promotion to gain maximum market share before any competitors arise.
Our geographical location of the market will initially be California, Washington D.C., New York, New Jersey, Connecticut, Michigan and Austin, Texas. We will be advertising the quality of our vehicle and our target market will include Canada and China
The sale price of the Chevy Volt is $39,000 plus qualified buyers can take advantage of a tax credit or buy the car through a lease program.
Our expected market share will grow most rapidly in the first 2 years. By integrating all media messages, we intend to describe the Volt as a disruptive breakthrough invention. Only certified registered dealers can sale the Chevy Volt.
Electric vehicles are going to be the dominant automotive technology of the future so we expect to take a strong leadership position in this leasing electric technology.
TABLE OF CONTENTS
1. MARKETING SITUATION 1
1.1. Market Description 2
2. PRODUCT PREVIEW 3
2.1. Competitive Review 4
2.2. Channels and Logistics Review 6
3. UNIQUE CHARACTERISTICS OF THE MARKETING ENVIRONMENT..........6
4. SITUATION ANALYSIS 7
4.1. SWOT Analysis 7
5. MARKETING OBJECTIVES 10
6. MARKETING STRATEGY 11
6.1. Product Strategy 11
6.2. Pricing Strategy 11
6.3. Promotional Strategy 11
6.4. Distribution Strategy 11
7. MARKETING PROJECTIONS 12 7.1
References: Chevrolet Volt Production Ramps up Nationwide Sales Expected by Year End. http://www.nitrobahn.com/news/chevrolet-volt.production-ramps-up-nationwide-sales-expected-by-year-end/ (accessed February 2, 2011) Coda Automotive GM Volt.2010. Chevrolet Volt Pricing and Purchasing. http://gm-volt.com//chevrolet-volt-pricing-and-purchasing/ (accessed January 29, 2001) GM Volt.2010. Features – Specs. http://gm-volt.com//chevrolet-volt/features-specs/ (accessed January 24, 2011) GM Volt.2010. Frequently Asked Questions. http://gm-volt.com//chevy-volt-faqs/ (accessed January 24, 2011) GM Volt.2010. Chevy Volt Price, Pictures, Reviews. http://chevybolt.org (accessed January 24, 2011) General Motors Corp Mlive.com. 2008. GM: US Industry in recession, changing marketing plan. http://www.mlive.com/business/index.ssf/2008/05/gm_us_industry_in_recession_ch.html (accessed January 29, 2011) Nissan Leaf U.S. Department of Energy. Plug in Hybrids. http://www.fueleconomy.gov/feg/phevtech.shtml (accessed February 08, 2011) U.S