Go East, Young People, GO east

After reading the case study Go East, Young People, Go East I will answer in detail each question. First what approach do I feel Electronic Visions should use when moving into the Asia market. Next how could the four P’s help Electronic Visions? Finally, will global coordinated play a problem.
The approach I would use is the global strategy. I choose the global strategy because Electronic Visions will have completive prices and will plan to increase their profits and sales with their products. I don’t feel Electronic Visions is a well-known name but by moving into Asia I feel their name will become a major name in the Asian countries. I also feel if they move into Asia it wouldn’t take them very long to expand if their product did expand. By using the four P’s of marketing this company can greatly increase their chances of being successful. First Electronic Vision needs to know what kind of product would satisfy their customers in their new market. Also how and where can the customer use it? When dealing with Asia there could be some different plugins or certain products that they must have with the products that Electronic Visions are selling. Where the customers are going to use it is a very big thing to consider. They may be on the go a lot and a smaller compact product with a longer lasting battery would be very useful. Also the colors of the products may mean something good or bad to the new market. The name of the product needs to look at as well. International products names could mean something completely different overseas. The next P is place. Where will the buyers see Electronics Visions products? They need to make sure that their prospective customers will be able to see the product. Also is the product going to be in specialist stores or online or both. Another good aspect to look at is where the competitors are selling their products and learning from the competitors on what Electronic Visions could do