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Table of Contents INTRODUCTION ................................................................................................................................ 2 ROUTES ............................................................................................................................................... 3 CULTURAL ROUTE ............................................................................................................................................. 3 SURFING ROUTE ................................................................................................................................................ 3 PORTER´S ANALYSIS ....................................................................................................................... 5 SUPPLIERS ........................................................................................................................................................... 5 POTENTIAL ENTRANCE ..................................................................................................................................... 5 SUBSTITUTES ...................................................................................................................................................... 6 BUYERS ................................................................................................................................................................ 6 SWOT ANALYSIS ............................................................................................................................... 7 FOUR P’S OF MARKETING ............................................................................................................. 9 PRICE
References: Vistit Portugal. Retrieved December 2, 2013 from: http://www.portugal-live.net/ Santos, Luís J 2, 2013 Balasteiro, Sónia (2013, February 3)Turismoapostaemrentabilizar surf em Portugal. 2, 2013, Baltazar, Rita Dias. (2012, December 18). Mundial de Surf em Peniche terágerado despesas de 7,9 milhõesaosturistas.Jornal de Negócios 2, 2013, Peniche visitor information, Retrieved December 2, 2013 from http://live.ripcurl.com Redação MaisFutebol.Retrieved December 2, 2013 from http://www.maisfutebol.iol.pt/penichesurfmodalidades/5298e291e4b0afeaa3b12406.html Serafim, Ana December 2, 2013, from http://sol.sapo.pt/inicio/Desporto/Interior.aspx?content_id=58680 Jorge J., Leandro S., Viana A., Oliveira F., Costa J., Eurico S., Mendes S., Reis P. (2012). Estudo do impacto da RipCurl Pro 2012 Portugal – Síntese. GITUR – Grupo de InvestigaçãoemTurismo Bicudo, P. and Horta, A., (2009). Integrating Surfing in the Socio-economic and Morphology and Coastal Dynamic Impacts of the Environmental Evaluation of Coastal Projects.JournalofCoastal Research Portuguese Government (2012), Plano EstratégicoNacional do Turismo, Horizonte