Goal Movie Case Study
Movie Case Study
April 26, 2011
“Goal! The Dream Begins”
Case Study
The movie goal is about one “Average Joe's” challenging journey to get to the English Premier league. Santiago Munez, a Mexican immigrant, lived a simple, predictable lifestyle. His father worked for a landscaping company, and his dream was to one day own a similar company of his own. His plan was for Santiago to follow in his footsteps so they could operate the landscaping company as a team. Santiago on the other hand, had different aspirations. His goal was to make it pro and earn a spot on a professional futbol team. This was not an easy task, but obstacles such as lack of family support, insufficient funds and immigration issues did not hold him back. His story proves that with enough persistence, motivation and some luck, any dream can come true.
From the perspective of the marketing manager of the Newcastle United football club, there are many clear advantages and disadvantages of recruiting a player such as Santiago Munez. On the one hand, he has many strengths. He is a solid futbol player with undeniable skills. He is a minority representing the Latin market who would bring diversity to any team. By entering the team through a trial, Santiago is of no risk whether he makes the team or not. Therefore, Newcastle United has nothing to loose. On the other hand, because it is known that Santiago comes from a poor background, the team is not familiar with his character traits. Unfortunately, due to stereotypes, they may be nervous of theft or violence. However, Santiago's background could also be considered a possible strength. He may be extremely grateful grateful to the team, and his humble personality may bring inspiration to his teammates. This situation could easily go one of two ways, but it may be a risk the team has to take.
Another possible weakness is that Santiago is new to the English game and is not used to their style of playing. It may be hard for
April 26, 2011
“Goal! The Dream Begins”
Case Study
The movie goal is about one “Average Joe's” challenging journey to get to the English Premier league. Santiago Munez, a Mexican immigrant, lived a simple, predictable lifestyle. His father worked for a landscaping company, and his dream was to one day own a similar company of his own. His plan was for Santiago to follow in his footsteps so they could operate the landscaping company as a team. Santiago on the other hand, had different aspirations. His goal was to make it pro and earn a spot on a professional futbol team. This was not an easy task, but obstacles such as lack of family support, insufficient funds and immigration issues did not hold him back. His story proves that with enough persistence, motivation and some luck, any dream can come true.
From the perspective of the marketing manager of the Newcastle United football club, there are many clear advantages and disadvantages of recruiting a player such as Santiago Munez. On the one hand, he has many strengths. He is a solid futbol player with undeniable skills. He is a minority representing the Latin market who would bring diversity to any team. By entering the team through a trial, Santiago is of no risk whether he makes the team or not. Therefore, Newcastle United has nothing to loose. On the other hand, because it is known that Santiago comes from a poor background, the team is not familiar with his character traits. Unfortunately, due to stereotypes, they may be nervous of theft or violence. However, Santiago's background could also be considered a possible strength. He may be extremely grateful grateful to the team, and his humble personality may bring inspiration to his teammates. This situation could easily go one of two ways, but it may be a risk the team has to take.
Another possible weakness is that Santiago is new to the English game and is not used to their style of playing. It may be hard for