Chapter 1 LITERATURE SURVEY……………………………………………………. | 1 | | | 1.1 INTRODUCTION............................................................................................... | 1 | 1.2 PHILOSOPHICAL BASIS.................................................................................. | 2 | 1.3 HISTORICAL SKETCH..................................................................................... | 3 | 1.4 VARIANTS........................................................................................................ | 4 | 1.5 APPLICATIONS…………………………………………………………………….. | 5 | 1.6 STRENGTHS AND WEAKNESSES……………………………………………… | 6 | 1.7 THE FUTURE……………………………………………………………………….. | 7 | | | Chapter 2 ADVERTISING MEDIA……………...……………………………………………. | 8 | | | Chapter 3 FORMULATING GOAL PROGRAMMING MODEL..………………………... | 10 | | | 3.1 WHAT IS GOAL PROGRAMMING?………………………………………………. | 10 | 3.2 ASSUMPTIONS………………………………………………….………………….. | 10 | 3.3 COMPONENTS………………………………………..……………………………. | 11 | 3.3.1 GOAL CONSTRAINTS………………………………………………… | 11 | 3.3.2 OBJECTIVE FUNCTION……………………………………………… | 11 | 3.3.3 GOAL PROGRAMMING TERMS……………………………………. | 12 | 3.3.4 GOAL PROGRAMMING CONTRAINTS……………………………. | 12 | 3.4 GOAL PROGRAMMING STEPS………………………………………………….. | 13 | 3.5 MODEL TRANSFORMATION BASICS………………………………………….. | 13 | 3.6 PRIORITIZING GOALS…………………………………………………………….. | 14 | | | Chapter 4 PLANNING AND EXECUTION..………………………………………………... | 16 | | | 4.1 AIM…………………………………………………………….…………………….. | 16 | 4.2 SCOPE………………………………………………………………………………. | 16 | 4.3 PLAN OF WORK…………………………………………………..……………….. | 16 | 4.4 SURVEY FORM……………………………………………………………………. | 17 | | | CONCLUSION………………………………………………………..………………………….. | 18 | REFERENCES……………………………………………………………………………………. | 19 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | CHAPTER 1 :
References: * http://en.wikipedia.org/wiki/Goal_programming * http://195.251.230.144/Courses/PostGraduateAdvInfSys/Decision%20Analysis/GoalProgramming.pdf