Going Green and Economics
Going Green and Economics
June 29, 2011
Within the past decade, products and services that are environmentally friendly have become progressively more popular in the news and on television. To many the term has been dubbed “going green” this change in the public’s awareness of our impact on the environment has affected many aspects of advertising, economics, politics, business, and even in some situations everyday life. With any situation there are always positive and negative effects that take place, the question is whether or not the green movement has a positive or negative implication on our economy and our environment. The question at hand is what started the going green trend, and the succeeding escalation into an immense social trend? I believe a major spark of public interest was cause be documentaries such as The 11th Hour and An Inconvenient Truth, which led to a steady flow of support for the green movement. Many believe that the social trend was triggered by a mixture of publicity by environmentalist and the corporate response to this advertising, while maintaining green products and immense profits in mind. In many cases the environmental advertising leads to environmentally friendly products and marketing, known as” going green”. This leads to more publicity, and then higher products, and continues on a reoccurring cycle. Another major ignition has been the significant increase in fuel prices over the last decade, one way to get wide spread attention is to drain the public of their money. Fuel is a necessity in today’s society; the increase in gas prices has increased awareness and started a social trend making an alternative source of energy a top priority. Going green has not only increased society’s attention to alternative sources of energy, but also the need for living environmentally friendly. Live environmentally friendly could consists of conservation, using biodegradable material, and pollution minimization. The question that
June 29, 2011
Within the past decade, products and services that are environmentally friendly have become progressively more popular in the news and on television. To many the term has been dubbed “going green” this change in the public’s awareness of our impact on the environment has affected many aspects of advertising, economics, politics, business, and even in some situations everyday life. With any situation there are always positive and negative effects that take place, the question is whether or not the green movement has a positive or negative implication on our economy and our environment. The question at hand is what started the going green trend, and the succeeding escalation into an immense social trend? I believe a major spark of public interest was cause be documentaries such as The 11th Hour and An Inconvenient Truth, which led to a steady flow of support for the green movement. Many believe that the social trend was triggered by a mixture of publicity by environmentalist and the corporate response to this advertising, while maintaining green products and immense profits in mind. In many cases the environmental advertising leads to environmentally friendly products and marketing, known as” going green”. This leads to more publicity, and then higher products, and continues on a reoccurring cycle. Another major ignition has been the significant increase in fuel prices over the last decade, one way to get wide spread attention is to drain the public of their money. Fuel is a necessity in today’s society; the increase in gas prices has increased awareness and started a social trend making an alternative source of energy a top priority. Going green has not only increased society’s attention to alternative sources of energy, but also the need for living environmentally friendly. Live environmentally friendly could consists of conservation, using biodegradable material, and pollution minimization. The question that
Cited: Bluejay, M. (2007). Bicycle Universe. Retrieved June 27, 2011, from Transportation Almanac: http://bicycleuniverse.info/transpo/almanac.html Posner, A. (2008, May 13). Paul McCartney 's Lexus Hybrid Delivered By Plane From Japan. Retrieved June 27, 2011, from Treehugger: http://www.treehugger.com/files/2008/05/paul-mccartney-hybrid-car-delivered-by-plane.php Williams, A. (2007, July 1). Buying Into the Green Movement. Retrieved June 25, 2011, from The New York Times: http://www.nytimes.com/2007/07/01/fashion/01green.html