Gold S Gym Case Brief
Stronger with Gold’s Gym in the Corporate World
Case Introduction Gold’s Gym Internationally1
As of its establishment in 2002, Gold’s Gym has expanded its fitness profile by offering the best equipment and services including, Jukari Fit to Flexworkout, Zumba, Les Mills Body Combat personal training, spinning, sports conditioning, kid’s fitness, Pilates and yoga, while main taining its core weight lifting tradition. It is also the preferred gym of amateur and pro athletes, fitness and beauty contests, entertainment industry professionals, as well as everyday people who are com mitted to their health and the quality of their lives. With more than 3 million members in 30 countries worldwide, Gold’s Gym’s unmatched experience and expertise continues to change lives by helping people from all walks of life.
Gold’s Gym in terms of worldwide recognition, has established itself through constant brand reinforcement (with a 93% brand recall in latest studies in the US) and media exposures in Hollywood films and TV shows like the 1977 Arnold Schwarzenegger and Lou Ferrigno’s “The Pumping Iron”, Adam
Sandler’s “The Longest Yard”, VH1’s ‘Celebrity Fit Club”, “Entourage”, “Hogan Knows Best” and “Amer ican Gladiators”. Hence, Gold’s Gym has earned the tag “gym of the stars”.
Gold’s Gym Locally2
Locally, Gold’s continues its international tradition with over almost 300 celebrity members, and has been featured in the bighit movie“My Big Love”, “Bestfriends Forever”, “No Other Woman”, celebrity home exercise videos such as Viva’s “Shimmer” (bellydancing) and “Bump & Burn”. Gold’s Gym is the official partner of Bb. Pilipinas, Mag navision, PBA, PBL, The Azkals, Philippine Volcanoes, Powerlifting
Association of the Philippines, and Philippine Gymnastics
Case Introduction Gold’s Gym Internationally1
As of its establishment in 2002, Gold’s Gym has expanded its fitness profile by offering the best equipment and services including, Jukari Fit to Flexworkout, Zumba, Les Mills Body Combat personal training, spinning, sports conditioning, kid’s fitness, Pilates and yoga, while main taining its core weight lifting tradition. It is also the preferred gym of amateur and pro athletes, fitness and beauty contests, entertainment industry professionals, as well as everyday people who are com mitted to their health and the quality of their lives. With more than 3 million members in 30 countries worldwide, Gold’s Gym’s unmatched experience and expertise continues to change lives by helping people from all walks of life.
Gold’s Gym in terms of worldwide recognition, has established itself through constant brand reinforcement (with a 93% brand recall in latest studies in the US) and media exposures in Hollywood films and TV shows like the 1977 Arnold Schwarzenegger and Lou Ferrigno’s “The Pumping Iron”, Adam
Sandler’s “The Longest Yard”, VH1’s ‘Celebrity Fit Club”, “Entourage”, “Hogan Knows Best” and “Amer ican Gladiators”. Hence, Gold’s Gym has earned the tag “gym of the stars”.
Gold’s Gym Locally2
Locally, Gold’s continues its international tradition with over almost 300 celebrity members, and has been featured in the bighit movie“My Big Love”, “Bestfriends Forever”, “No Other Woman”, celebrity home exercise videos such as Viva’s “Shimmer” (bellydancing) and “Bump & Burn”. Gold’s Gym is the official partner of Bb. Pilipinas, Mag navision, PBA, PBL, The Azkals, Philippine Volcanoes, Powerlifting
Association of the Philippines, and Philippine Gymnastics