Golf Course SWOT Analysis
Bombay Presidency Golf Club (BPGC)
Case Study
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Introduction
Vision
Mission
Strategic Objectives
External Relevant Factors
Key Success Factors
SWOT Analysis
References
BPGC Case Study
Topics
• Established in 1927 in city of Mumbai, under the name “The New Club Ltd.”
• Has 18 holes over 6148 yards and a Par score of 70
• Underwent extensive redesign and modifications in 2009. Redesigned by world class designers Nelson & Haworth
• Among the eleven water hazards and 43 bunkers is one interesting hazard at 16: An elephant pit.
BPGC Case Study
Introduction
Vision
BPGC Case Study
• To be in an internationally renowned golf club, where people love to come, play and spend time
• To establish the BPGC as the prime destination for international golfers by evolving as a market leader not only in the city and country but in the continent of Asia, trying to encourage more locals to take up golfing and trying to find and develop future Pro golfers, allowing employees to learn and develop in a comfortable environment, securing long-term financial future of the club and all while being known as an ecofriendly club.
BPGC Case Study
Mission
• Research for new technological developments and facility management techniques and implement them within the next 2 years
• Consult architects and golf course designers to get more out of existing facility
• Implement dynamic marketing strategies in an attempt to triple membership numbers within the next 2 years
• Conduct dialogues with the Indian and Asian golf authorities to convince them to let the facility host an event for the Asian Tour within the next 5 years
• Attract new sponsors and alliances so as to double the current turnover of Rs. 100 million (estimated) in the next 5 years
• Increase use of recycled items and alternate energy sources to reduce carbon emissions by 1/3 within the next 5 years
• Motivate current trainers to undergo
Case Study
•
•
•
•
•
•
•
•
Introduction
Vision
Mission
Strategic Objectives
External Relevant Factors
Key Success Factors
SWOT Analysis
References
BPGC Case Study
Topics
• Established in 1927 in city of Mumbai, under the name “The New Club Ltd.”
• Has 18 holes over 6148 yards and a Par score of 70
• Underwent extensive redesign and modifications in 2009. Redesigned by world class designers Nelson & Haworth
• Among the eleven water hazards and 43 bunkers is one interesting hazard at 16: An elephant pit.
BPGC Case Study
Introduction
Vision
BPGC Case Study
• To be in an internationally renowned golf club, where people love to come, play and spend time
• To establish the BPGC as the prime destination for international golfers by evolving as a market leader not only in the city and country but in the continent of Asia, trying to encourage more locals to take up golfing and trying to find and develop future Pro golfers, allowing employees to learn and develop in a comfortable environment, securing long-term financial future of the club and all while being known as an ecofriendly club.
BPGC Case Study
Mission
• Research for new technological developments and facility management techniques and implement them within the next 2 years
• Consult architects and golf course designers to get more out of existing facility
• Implement dynamic marketing strategies in an attempt to triple membership numbers within the next 2 years
• Conduct dialogues with the Indian and Asian golf authorities to convince them to let the facility host an event for the Asian Tour within the next 5 years
• Attract new sponsors and alliances so as to double the current turnover of Rs. 100 million (estimated) in the next 5 years
• Increase use of recycled items and alternate energy sources to reduce carbon emissions by 1/3 within the next 5 years
• Motivate current trainers to undergo
References: BPGC Case Study Thank you