Gome Suning 
Gome & Suning
Gome
Introduction
Gome, established in January 1, 1987, is the largest retail-based chain seller of home-appliances and electronics products.
Background
With more than 1,200 direct retail divisions covering most big or medium sized cities in China, Gome reached is annual sales of 100 billion yuan or more. Gome opened its first store in Hong Kong in 2003, which marks the first step of internationalization of Chinese home-appliance chain enterprise. In 2004, Gome successfully listed in Hong Kong.
Corporate social responsibility and ethics
As a social corporate citizen, Gome not only pays attention to its own development, but also fulfill their social responsibilities actively. For instance, in 2010, mainland China suffered severe drought and earthquake, Gome donated accumulated 8.1 million yuan in cash and goods. And in May, 2008, Gome donated 64 million yuan in cash and goods to earthquake-affected areas in Sichuan. Gome took an active part in helping to establish medical-aid stations and sports facilities in remote areas after earthquake. In July, 2006, Gome donated 5 million yuan to Chaoshan Galaxy Prize Foundation (a Student Scholarship Fund) to support those Galaxy Prize winners with high-academic performance to complete their studies. In January, 2005, Gome launched the activity Make the world full of love to aid orphans in the Indian Ocean tsunami-affected countries and took the lead in donations with 10 million yuan. In this case, Gome was the first Chinese companies participating in post-disaster reconstruction of the affected countries.
Corporate governance and ownership
As a national enterprise with great competence, Gome adheres to the business philosophy of Smart Profit but quick turnover, service comes first. Relying on accurate market positioning and innovative business strategies, Gome leads the trend of appliances consuming. In addition, Gome wins popularity among Chinese consumers of all ages by providing consumers with
Gome
Introduction
Gome, established in January 1, 1987, is the largest retail-based chain seller of home-appliances and electronics products.
Background
With more than 1,200 direct retail divisions covering most big or medium sized cities in China, Gome reached is annual sales of 100 billion yuan or more. Gome opened its first store in Hong Kong in 2003, which marks the first step of internationalization of Chinese home-appliance chain enterprise. In 2004, Gome successfully listed in Hong Kong.
Corporate social responsibility and ethics
As a social corporate citizen, Gome not only pays attention to its own development, but also fulfill their social responsibilities actively. For instance, in 2010, mainland China suffered severe drought and earthquake, Gome donated accumulated 8.1 million yuan in cash and goods. And in May, 2008, Gome donated 64 million yuan in cash and goods to earthquake-affected areas in Sichuan. Gome took an active part in helping to establish medical-aid stations and sports facilities in remote areas after earthquake. In July, 2006, Gome donated 5 million yuan to Chaoshan Galaxy Prize Foundation (a Student Scholarship Fund) to support those Galaxy Prize winners with high-academic performance to complete their studies. In January, 2005, Gome launched the activity Make the world full of love to aid orphans in the Indian Ocean tsunami-affected countries and took the lead in donations with 10 million yuan. In this case, Gome was the first Chinese companies participating in post-disaster reconstruction of the affected countries.
Corporate governance and ownership
As a national enterprise with great competence, Gome adheres to the business philosophy of Smart Profit but quick turnover, service comes first. Relying on accurate market positioning and innovative business strategies, Gome leads the trend of appliances consuming. In addition, Gome wins popularity among Chinese consumers of all ages by providing consumers with